Ads from the Past: Over-the-boot pants
1970 marked the height of skiing’s boom years in North America. Ski equipment was a ferment of innovation: Peter Kennedy and Mel Dalebout introduced elastomer-injection custom-fit boots, Olin jumped into ski manufacturing, K2 launched its own sales force, Lange offered the Competite boot for women and built Dynamic skis in Colorado, and Spademan bindings reached ski shops. On the fashion side, a new silhouette ruled: the OTB, or over-the-boot stretch pant. It looked great and kept snow out of the boot. Now why didn’t we think of that sooner? The racer-look, in-the-boot stirrup pant disappeared, more or less for good. This ad ran in the spring 1970 Trade Show Guide of Skiing Trade News.
Coming up in Future Issues
Preview: Sun Valley World Cup Finals
The Show comes to Sun Valley, March 22-27. We’ll review the resort’s rich history of ski competition beginning in the November-December issue.
History of the Dartmouth Skiway
As the Skiway gears up to host the 2025 NCAA Championships, Edie Thys Morgan looks back—and ahead—at one of America’s most storied
collegiate ski areas.
Oregon Pioneers
Nels and Olaf Skjersaa immigrated to the U.S. from Norway and sold skis out of their house before they opened the first ski shop in Bend.
Visit the ISHA website: www.skiinghistory.org
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