You are here

Readers Respond: Ski journalists, K2 ad, Javelin turn




Editor Kathleen James
Art Director Edna Baker
Contributing Editor Greg Ditrinco
ISHA Website Editor Seth Masia

Editorial Board
Seth Masia, John Allen, Andy Bigford, John Caldwell, Jeremy Davis, Kirby Gilbert, Paul Hooge, Jeff Leich, Bob Soden, Ingrid Wicken

Founding Editors 
Morten Lund, Glenn Parkinson

To preserve skiing history and to increase awareness of the sport’s heritage

ISHA Founder 
Mason Beekley, 1927–2001

ISHA Board of Directors
Seth Masia, President
Wini Jones, Vice President
Jeff Blumenfeld, Vice President
John McMurtry, Vice President
Chan Morgan, Treasurer
Einar Sunde, Secretary

Richard Allen, Skip Beitzel, Michael Calderone, Christin Cooper, Art Currier, Dick Cutler, Chris Diamond, Mike Hundert, David Ingemie, Rick Moulton, Wilbur Rice, Charles Sanders, Bob Soden (Canada), Betty Tung

Presidential Circle
Christin Cooper, Billy Kidd, Jean-Claude Killy, Bode Miller, Doug Pfeiffer, Penny Pitou, Nancy Greene Raine

Business & Events Manager 
Kathe Dillmann
P.O. Box 1064
Manchester Center VT 05255
(802) 362-1667

Membership Services 
Laurie Glover
(802) 375-1105

Corporate Sponsorships 
Peter Kirkpatrick
(541) 944-3095


Bimonthly journal and official publication of the International Skiing History Association (ISHA)

Partners: U.S. Ski and Snowboard Hall of Fame | Canadian Ski Museum and Hall of Fame

Alf Engen Ski Museum | North American Snowsports Journalists Association | Swiss Academic Ski Club


Skiing History (USPS No. 16-201, ISSN: 23293659) is published bimonthly by the International Skiing History Association, P.O. Box 1064, Manchester Center, VT 05255.
Periodicals postage paid at Manchester Center, VT and at additional mailing offices. Postmaster: Send address changes to ISHA, P.O. Box 1064, Manchester Center, VT 05255




ISHA is a 501(c)(3) public charity. EIN: 06-1347398

Written permission from the editor is required to reproduce, in any manner, the contents of Skiing History, either in full or in part.

Readers Respond: Ski journalists, K2 ad, Javelin turn

Javelin Turn: Still Sharp

At Christin Cooper’s suggestion, I’d like to provide a picture of a modern use of the Javelin Turn, which I wrote about in the January-February 2020 issue of Skiing History (Timeless Tips). In the article, I described how this tip-crossing tip was promoted by Vermont instructor Art Furrer in 1967, and has been in constant use ever since.

In recent exchanges on the Facebook group “Technical Analysis of Alpine Skiing,” a forum where ski instructors and coaches exchange ideas about their work, Javelin Turns have been suggested as a good approach to addressing specific issues in seven different discussion threads just in the last few months. Clearly, it’s alive and well.

Ron LeMaster
Boulder, Colorado

The First U.S. Ski Journalists

A recent article in Skiing History focused on the big guns of ski reporting during the 1950s to 1980s print journalism heyday (“When Print Was King,” January-February 2020).

The profession of “ski journalist” was invented in the 1930s, when U.S. newspapers—especially in Boston and New York—became important sources of ski news. During that decade, ski columnists such as Frank Elkins of the New York Times and Henry Moore of the Boston Herald competed with “Old Man Winter”—Benjamin Bowker—of the rival Boston Evening Transcript.

These pioneers taught novices about the up-and-coming new sport, offering advice on clothing, equipment, technique, snow conditions and weekend snow-train destinations. Race results were a staple and fashion notes added a social touch.

To take one example, Henry Moore’s column of December 2, 1938 covers the Dartmouth College ski team, where the Sunday snow train is going, that ski tows were “rigging up for the weekend crowd,” and that Caroline French looked very cute in her new ski outfit along with “ace racer” Mary McKean. Sometimes artwork would add a visual touch; illustrator Max Barsis was popular.

A few early women columnists made a mark, too: Gwendoline Keen of the Transcript wrote special features, including one about pine-needle skiing. The much-traveled Christine Reid was informative and popular.

For the ski crowd in the Northeastern United States in the decade before World War II, the Friday-night newspapers provided the right combination of enthusiasm, interest, information and pizzazz that heralded a Saturday and Sunday on skis.

John Allen
Rumney, New Hampshire

Who was in the K2 ad?

I loved seeing the K2 “Welfare of the People” ad on the back cover of the January-February issue. In the caption, Seth Masia offered “bonus points” to anyone who could name the city. I can!

My uncle, Russ Butterfield, worked for K2 at the time and his twin daughters are deep in the frame on the right. Sandra is holding the books and purse while Lorna is pushing the stroller. Derek Weigle, the baby in the stroller, recently turned 50.

According to Lorna, the photo shoot was held early in the morning on the main street of Vashon, Washington. The signage was composited (or as we say now, “Photo-shopped in”) later by the advertising agency. Most of the people in the ad were K2 employees, plus their family, friends and significant others. Heckler and Bowker’s ads were creative and cutting edge in the 1970s ski industry. 

David Butterfield
Sun Valley, Idaho

“Think ecology, Mrs. Frobish.”

SKI November 1973

Correcting the Record

Due to an editing error, a caption on page 23 of the January-February 2020 issue was incorrect. In the article “When Print Was King” by ISHA director Jeff Blumenfeld, chronicling some of the sport’s most influential journalists, British writer Arnie Wilson was the ski correspondent for the Financial Times, not the London Times. Sorry, Arnie! —Kathleen James, Editor

2020 Corporate Sponsors

World Championship
($3,000 and up)

Alyeska Resort
Intuition Sports, Inc.
Warren and Laurie Miller
Snowsports Merchandising Corporation

World Cup ($1,000)
Active Interest Media | SKI & Skiing
Aspen Skiing Company
BEWI Productions
Boyne Resorts
Country Ski & Sport
Dale of Norway
Darn Tough Vermont
Descente North America
Dynastar | Lange | Look
Fairbank Group: Bromley, Cranmore, Jiminy Peak
Fera International
Gordini USA Inc. | Kombi LTD
HEAD Wintersports
Hickory & Tweed Ski Shop
Mammoth Mountain
Marker-Völkl USA
National Ski Areas Association (NSAA)
Outdoor Retailer
POWDR Adventure Lifestyle Corp.
Ski Area Management
Sun Valley Resort
Vintage Ski World
World Cup Supply, Inc.

Gold ($700)
Race Place | BEAST Tuning Tools
The Ski Company (Rochester, NY)

Silver ($500)
Alta Ski Area
Clic Goggles
Dalbello Sports
Deer Valley
Ecosign Mountain Resort Planners
Hertel Ski Wax
Holiday Valley
Hotronic USA, Inc. | Wintersteiger
MasterFit Enterprises
Metropolitan New York Ski Council
Mt. Bachelor
NILS, Inc.
Portland Woolen Mills
Russell Mace Vacation Homes
Schoeller Textile USA
Scott Sports
Seirus Innovations
Ski Utah
Snow Time, Inc.
Sports Specialists, LTD
Tecnica Group USA
Timberline Lodge & Ski Area
Trapp Family Lodge
Western Winter Sports Reps Association
World Pro Ski Tour

For information, contact: Peter Kirkpatrick | 541.944.3095 |

ISHA deeply appreciates your generous support!

Member Already? Sign in.

Member Already? Sign in.