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Ads from the Past: Head Skis, 1958

 

 

SKIING HISTORY

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ISHA Website Editor Seth Masia

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To preserve skiing history and to increase awareness of the sport’s heritage

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Bimonthly journal and official publication of the International Skiing History Association (ISHA)

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Skiing History (USPS No. 16-201, ISSN: 23293659) is published bimonthly by the International Skiing History Association, P.O. Box 1064, Manchester Center, VT 05255.
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Ads from the Past: Head Skis, 1958

By the early 1960s, Head was the leading ski brand in the United States and the UK. At one point in the decade, an estimated 50 percent of all skis sold in the U.S. were Head skis. A marketplace leader has the luxury of being able to be subtle in its advertising. (Watch an ad for Apple or Google lately?) That was the approach with this illustrated ad for Head skis in the October 1958 issue of SKI. A blue-bird powder day. First tracks with two friends. And just the tips of a pair of Head Standard skis about to drop in. What more is needed? Nothing, really. Message delivered.

Coming Up In Future Issues

X Marks the Spot
A made-for-TV event in 1997 that included shovel racing forever bent the arc of racing and the Winter Olympics. That first Winter X Games is celebrating its 20th year in Aspen in January, virus or not.

Really Earn Your Turns
Don’t let summer stop you. Sand ski at the Great Dunes National Park.

Three Years that Changed Skiing
Driven by dramatic advances in gear, skiing may have been transformed more from 1929-1932 than in any other three-year span in the history of the sport.

We Need More Cowbell!
A brief history of the clanging bells that cheer on alpine racers.

PLUS:

Going Deep: An historic exploration of some of the world’s biggest storm cycles and record snowfalls.

Classic Lodges & Historic Resorts.

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