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Ads From the Past: Stein Eriksen Skis in Jantzen



Editor Seth Masia
Managing Editor Greg Ditrinco
Consulting Editor Cindy Hirschfeld
Art Director Edna Baker

Editorial Board
Seth Masia, Chairman
John Allen, Andy Bigford, John Caldwell, Jeremy Davis, Kirby Gilbert, Paul Hooge, Jeff Leich, Ron LeMaster, Bob Soden, Ingrid Wicken

Founding Editors 
Morten Lund, Glenn Parkinson

To preserve skiing history and to increase awareness of the sport’s heritage

ISHA Founder 
Mason Beekley, 1927–2001

ISHA Board of Directors

Rick Moulton, Chairman
Seth Masia, President
Wini Jones, Vice President
Jeff Blumenfeld, Vice President
John McMurtry, Vice President
Bob Soden (Canada), Treasurer
Einar Sunde, Secretary

Richard Allen, Skip Beitzel, Michael Calderone, Dick Cutler, Ken Hugessen (Canada), David Ingemie, Joe Jay Jalbert, Henri Rivers, Charles Sanders, Christof Thöny (Austria), Ivan Wagner (Switzerland)

Presidential Circle
Christin Cooper, Billy Kidd, Jean-Claude Killy, Bode Miller, Doug Pfeiffer, Penny Pitou, Nancy Greene Raine

Executive Director
Janet White

Membership Services 
Laurie Glover
(802) 375-1105

Corporate Sponsorships 
Peter Kirkpatrick
(541) 944-3095


Bimonthly journal and official publication of the International Skiing History Association (ISHA)

Partners: U.S. Ski and Snowboard Hall of Fame | Canadian Ski Museum and Hall of Fame

Alf Engen Ski Museum | North American Snowsports Journalists Association | Swiss Academic Ski Club


Skiing History (USPS No. 16-201, ISSN: 23293659) is published bimonthly by the International Skiing History Association, P.O. Box 1064, Manchester Center, VT 05255.
Periodicals postage paid at Manchester Center, VT and at additional mailing offices. Postmaster: Send address changes to ISHA, P.O. Box 1064, Manchester Center, VT 05255

ISHA is a 501(c)(3) public charity. EIN: 06-1347398

Written permission from the editor is required to reproduce, in any manner, the contents of Skiing History, either in full or in part.

Ads From the Past: Stein Eriksen Skis in Jantzen


In 1958, Stein Eriksen was at the height of his fame, and had just moved to Snowmass as director of skiing. For years, he and his older brother Marius popularized a red-white-blue sweater pattern, knitted by their mother Birgit and designed by Unn Søiland, called the Marius sweater. Patterns were distributed by the wool-producer Sandnes Uldvarefabrik. Then Jantzen came calling. Founded in Portland, Oregon, in 1910, the knitwear company made sweaters, but the main product was swimwear. Much of Jantzen’s national advertising was cheesecake (or beefcake) featuring swimmers glistening with water, but the sportswear ads featured top pro athletes looking dapper off the court. The Eriksen sweater campaign, with this action shot, was a change of pace. You can still buy Marius-pattern sweaters from Dale of Norway, and find vintage Jantzen sweaters on eBay. The ad ran in the November 1958 issue of SKI Magazine. –Seth Masia


Coming Up in Future Issues

History of Dynamic A tiny factory in Sillans, France, built skis to order for French racers. That’s how the VR17 happened. And with Le Trappeur right next door, racers got their boots made on the same visit.

Prehistory of Heliskiing Founding guides awaited the evolution of reliable helicopters, and then had to train more guides.

Beijing Olympics No World Cup skiers have seen the courses. Are they too easy for world class racing? Edie Thys Morgan investigates.


  • Whatever happened to Bend Ze Knees, $5 Please?
  • World’s weirdest ski lifts.
  • How Spider Sabich changed American racing.
  • Genesis of the Canadian Alpine Team.

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