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By Jeff Blumenfeld

Bota bags could be having a moment. These holdovers from skiing’s golden age laugh at today’s need for social distancing. 

What will skiing, riding and cross-county look like in 2020-2021? Will gondolas be fully loaded? Will six-seat chairs be limited to a maximum of only two to three people from the same family? No one knows for certain, and policies vary between resorts. But one thing is sure: In a time of social distancing, skiers will be reluctant to pass around that pocket flask of
Jägermeister to ward off the chill.

The time is right to bring back the bota bag.

Martini trees were a legendary and beloved feature of Taos Ski Valley dating back to the mid-1950s. What could be more memorable than coming across a hidden glass porrón buried in a tree well containing a perfectly-chilled gin martini?

Better yet, what if you could carry a martini around all day? And instead of breakable glass, carry it in a bota bag—a wineskin sling pouch traditionally made of leather, which presumably imparted some retsina-like flavor to the wine. Modern versions with plastic liners could carry martinis, wine or some other bracing refreshment that could be consumed while skiing or riding. What’s more, you could share some liquid courage with your friends and loved ones from a safe social distance of six feet—or farther—depending upon your aim.


The bota bag has a noble lineage, as Assyrian warriors used animal bladders to carry liquids and as floats to cross bodies of water, as seen in this circa 865 BC bas-relief.

The forerunner of the bota bag was the waterskin dating back some 5,000 years. Normally made of sheep or goat skin, it retained water naturally, perfect for desert crossings until the invention of the canteen. The first images of these bladders are from ancient Assyrians, who used them as floats in approximately 3000 B.C.

Botas have an especially long history in Spain. Traditional models were made from leather and lined with goat bladders, often suspended by a red braided shoulder strap. Tree sap was used to prevent liquids from seeping through. Its modern iteration has a handy cap that contains a nozzle with its own stopper to dispense the liquid, usually wine, sometimes peppermint schnapps, or any preferred adult beverage. (Botas have been known to be filled with Mateus, then after the bottle is emptied, it can be turned into a fine candle holder suitable for a college dorm room.)

Technique was—and remains—critically important when employing a bota, especially to the Basques, who called it a zahato. No less a drinking authority than Ernest Hemingway explains in the 1926 novel The Sun Also Rises: “He was a young fellow and he held the wine bottle at full arms’ length and raised it high up, squeezing the leather bag with his hand so the stream of wine hissed into his mouth. He held the bag out there, the wine making a flat, hard trajectory into his mouth, and he kept on swallowing smoothly and regularly.” Enough said.

Today, thanks to the internet, there are bota tutorials. Greg Morrill’s blog Retro-skiing.com explains, “First hold the spout with one hand and support the bag with the other hand. Now tip your head back with your mouth open, lift the bota toward your mouth, and squeeze the bag to squirt the wine into your mouth.” Morrill continues, “The mark of an expert bota-user was that once he or she started drinking, the bota would be moved to arms-length while still drinking! Just remember you’ll have to increase the pressure as you move the bota.”

There was a time during the bota’s heyday in the mid- to late-20th century when it was common to see skiers enthusiastically swigging from these soft canteens on a lift, or while a group of friends partied mid-mountain, skis stuck in the snow to form backrests. Often when snow surrounded the nozzle, you could swill icy cold wine slush into your mouth.

Few ski products bring back such a flood of warm memories, or in one case, a rush of adrenaline. My cousin Alan Blumenfeld, 74, from Voorhees, New Jersey, remembers serving on ski patrol at the Big Vanilla at Davos ski area north of New York, and watching from a distance as a hapless skier took an egg-beater fall off a small mogul.

He almost made it until a ski tip caught an edge. “When I skied down to the point of his decimation, the entire area surrounding him was a vibrant red! My heart started racing. I marked off the area quickly and immediately started to check him for what might have been extreme bleeding,” Blumenfeld recalls. “Much to my relief I found that he was fine; the bota bag that was hanging off his neck had exploded during the fall. He was soaked in Chianti. It could have been a scene from The Texas Chainsaw Massacre.” In the end, all was well. “The skier had a few bruises,” Blumenfeld says. “But the bota was terminal, and never recovered.”

There was something slightly illicit about the appeal of bota bags. Brian Fairbank, 74, chairman of Fairbank Group based at Jiminy Peak Mountain Resort in western Massachusetts, recalls, “the only time I used one was when I was under drinking age and an older buddy got some red wine to put in it. I can remember hiding it under my parka and skiing off trail to take a swig.”

A full 16 years old at the time, “I remember thinking how cool it was to drink without getting caught—until I got sick. My stomach and head were killing me,” Fairbank remembers. “That was it for me and bota bags.”

Cindy Suh, 50, of Bricktown, New Jersey, learned later in life that her father had an ulterior motive when breaking out the bota bag. “I always thought it was so cool that my dad would let me drink from it when we were on the ski lift. Years later he told me that prior to that I would just cry all the way up the mountain, saying it was too cold to keep skiing. The wine kept me from crying and shivering.”

The martini trees can still be found at Taos, although in this litigious age, they’re tightly monitored, hung from trees in handcarved wooden lockboxes. Meanwhile, bota bags continue to be sold — in both traditional old-school versions and modern styles that use neoprene to encase one-liter sports bottles made of HDPE-recyclable, BPA-free plastic to handle liquids hot or cold. Have times changed.

Could botas, however, once again be ready for prime time? Perhaps in an era of pandemic-induced social distancing, swigging from a shared bottle of Jager will give way to tossing around a bota bag like some colorful Hemingway character … and then simply taking aim. 

ISHA vice president Jeff Blumenfeld, a resident of Boulder,
Colorado, is the president of the North American Snowsports Journalists Association (NASJA.org). He is author of Travel with Purpose: A Field Guide to Voluntourism (travelwithpurposebook.com.)

 

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Bota bags could be having a moment. These holdovers from skiing’s golden age laugh at today’s need for social distancing.

What will skiing, riding and cross-county look like in 2020-2021? Will gondolas be fully loaded? Will six-seat chairs be limited to a maximum of only two to three people from the same family? No one knows for certain, and policies vary between resorts. But one thing is sure: In a time of social distancing, skiers will be reluctant to pass around that pocket flask of
Jägermeister to ward off the chill.

The time is right to bring back the bota bag. 

Martini trees were a legendary and beloved feature of Taos Ski Valley dating back to the mid-1950s. What could be more memorable than coming across a hidden glass porrón buried in a tree well containing a perfectly-chilled gin martini?

Better yet, what if you could carry a martini around all day? And instead of breakable glass, carry it in a bota bag—a wineskin sling pouch traditionally made of leather, which presumably imparted some retsina-like flavor to the wine. Modern versions with plastic liners could carry martinis, wine or some other bracing refreshment that could be consumed while skiing or riding. What’s more, you could share some liquid courage with your friends and loved ones from a safe social distance of six feet—or farther—depending upon your aim.

The forerunner of the bota bag was the waterskin dating back some 5,000 years. Normally made of sheep or goat skin, it retained water naturally, perfect for desert crossings until the invention of the canteen. The first images of these bladders are from ancient Assyrians, who used them as floats in approximately 3000 B.C...

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By Greg DiTrinco; Photos by Paul Ryan

After a career covering skiing, photographer Paul Ryan has seen it all.

Above: Ryan looks for contrasts when shooting. The dark shadows help visually pop the red-suited racer, next to the red gate, in this image from the 1968 Grenoble Olympic Games. Also, “I liked the sense of launching into the unseen downside of the jump.” Right: Jean-Claude Killy flashes his inimitable style on course in Stowe, Vermont in 1966. The following year, Killy earned the first World Cup overall title, winning 12 of 17 races. Next up: winning the triple crown of alpine skiing, with a sweep of all three Olympic golds at that time (downhill, giant slalom and slalom) at the 1968 Grenoble Winter Games. On skis or off, Killy was as photogenic as they come, says Ryan, who worked extensively with the champ over the years.

 

"I always was kind of a frustrated ski racer,” admits Paul Ryan, who dabbled in competitive racing in the 1960s. Raised in Newton, Massachusetts, Ryan played hockey for Rensselaer Polytechnic Institute in upstate New York, and after graduation headed north to Stowe, Vermont, to work and follow his racing dreams. In Stowe, racer Marvin Moriarty, of the Moriarty ski hat family, gave Ryan his first camera.

As young ski racers of that generation were likely to do, “a bunch of us decided to abandon career expectations and head out West, eventually landing in Aspen,” he recalls. Ryan and buddies made the racing rounds, competing at various Western resorts, including Mammoth Mountain, where “Dave McCoy let us sleep in the unfinished lodge.”

In the early 1960s, a career beckoned, so Ryan went to graduate film school in San Francisco, but continued to race. He found himself at Sugar Bowl Resort in California for the final race of the season, where he received the career advice of a lifetime. “You are not getting anywhere racing,” Ed Siegel, Sugar Bowl’s general manager told him. “But you’re a pretty good photographer. Come work for us.”


Working a ski camp at Sugar Bowl, California, two-time American Olympic racer Chuck Ferries entertains campers with card tricks. A youngster’s hero-worshipping stare across the frame illustrates Ryan’s “Decisive Moment” philosophy of photography.

He did. “It was my first job getting paid to take pictures,” Ryan says with a laugh. Skiing remained a passion, but he found the time to pursue his craft in San Francisco, and made a name for himself chronicling the 1960s counterculture there. But he had found a home in skiing, and John Fry hired him as the staff photographer at SKI magazine for several years. He traveled the world shooting for SKI and other periodicals.

Ryan’s personal lens was always wider than just the sport of skiing. He studied under the greats of the time, including Minor White and Ansel Adams. His photography has been honored in international shows, with recent exhibits including “The Sea Ranch, Architecture, Environment, and Idealism” at the San Francisco Museum of Modern Art.

Ryan has always moved fluidly between still photography and cinematography. His cinema credits include Robert Redford’s A River Runs Through It and The Horse Whisperer. His documentary work includes Gimme Shelter, Salvador Dali, and recently a film on George Soros.

Ryan has always found his way back to the mountains. This photo essay illuminates an era in skiing’s history and also the progress of photography, which has changed as much as the sport that Ryan covers. 

“Photography has evolved enormously since the years when I was very involved in photographing the ski world,” Ryan, now 83, says from his home in Santa Monica, California. “Cameras and iPhones have become very mobile and everyone can take photos of anything.”


A racer studies “the labyrinth of a seemingly random maze of slalom poles” in Aspen. The solitude of the racer attracted Ryan, as did the vertical orientation of racer to poles. The image reminded Ryan that “Billy Kidd always prided himself on being able to memorize every nuance of a slalom course as well as the terrain. He said to me ‘I can memorize the position of 120 poles. Not only the absolute position but the relative distances between the poles.’”

With the new mobile technology, “images are abundant and personal moments are revealed every day,” he notes. Ever the artist, Ryan sees these advancements not as a threat to his craft, but as new tools to use. “Photoshop makes possible the transformation of photographs into our own impressionistic images, and expressions of our thoughts superimposed onto the events in front of the lens,” he says. “It’s a visually exciting time.”

These images here are from a different time, “when on the side of the mountain, I had to pre-visualize the end result, often not seeing the processed film until days later,” Ryan says.

Though the technology has changed, what constitutes a powerful image has not. Ryan says there are two main components to a successful photo: What he calls “the graphics” or the visual structure of the image, and “the human element,” or the emotions that are shown in the photograph.

Great photography combines both to reveal “Cartier-Bresson’s ‘decisive moment’ in time,” Ryan says. The art is in recognizing that instant. “A compelling photograph is not what happened a second before or a second after. It’s a single moment,” Ryan says. “A photographer’s goal is to capture that decisive moment.” 

This is Part 1 of a 2 part photo essay series from Paul Ryan, with the second installment in the November/December issue. View this photo essay as a mini-master class in photography, as Ryan explains his approach to his craft and the intriguing backstories to each image.


When shooting point-of-view images while skiing, such as at Mount Tremblant, Que, Ryan slows down, “so the skiing becomes intuitive and all the thought goes into what the shot will look like.” He favors wide-angle lenses when moving, and reverts to a kind of point-and-shoot mode, as “looking through the lens is unwise and restrictive.” After years on skis, the veteran gunslinger admits “I got pretty good shooting from the hip.”

 


One of Ryan’s first assignments for SKI was a story on St. Moritz, Switzerland. “This scene was probably routine for the Palace Hotel, where we were staying, but the iconic cultural juxtaposition caught my eye immediately,” he says. The curve of the elegantly dressed woman’s hand accenting the flip of her hair and the curve of the tea pot’s spout, with a majestic peak as a backdrop for good measure, add up to a striking narrative.

 

 

 


After filming Jean-Claude Killy, Leo Lacroix and other racers in St. Moritz, Switzerland, for a Lange film, Killy invited Ryan to visit him at his home in Val D’Isère, France, to unwind, which included riding motorcycles together. With Killy, Ryan always had his camera at the ready. Not surprisingly, Killy was as aggressive on a motorcycle as on skis.


Wherever Killy went, “crowds would gather,” Ryan says. Word got out that Killy was riding in the foothills, so the locals came to watch. Ryan liked the closeup of a local boy trying the controls with Killy, with the crowds forming a wall in the background.

 


Ryan was leaving an ISHA gathering at Stowe, when he pulled over on a side road to snap this scenic view of Mount Mansfield. He liked the dark fence line silhouetted against the snow at the bottom of the frame, bracketed by the white snow-covered slopes at the top, with the bare trees in between.

 


What’s now called a “selfie” has its roots in the professional self-portrait. A self-portrait reveals both a mastery of the artist’s craft and self-image. “Occasionally when skiing an interesting trail, I would just put a wide angle lens on my motor drive Nikon and fire off a few backlit shots of my own shadow while skiing,” Ryan says. “I like that effect.”

 

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By David Butterfield

Since 1977, the Holding family has transformed this historic Idaho resort while honoring its fabled past.


Carol and Earl Holding

On a February morning in 1977, Sun Valley executive Wally Huffman was summoned to owner Bill Janss’ office. There he met a middle-aged couple, Earl and Carol Holding, and was told to show them around the resort. Two days later, Huffman responded to a disturbance in Upper 5, a dormitory above the Ram Restaurant. There he found the Holdings stuffing mattresses through the windows to fall two stories onto the kitchen loading dock. Huffman called Janss and asked, “What should I do?” Janss replied, “I think you should do whatever Mr. Holding tells you to do.” The Holdings had purchased Sun Valley.

Janss had bought the resort from Union Pacific about 13 years earlier. He was an accomplished skier and had revitalized the mountain, but he was not a hotelier. They were now in a severe drought with minimal snowmaking, few skiers, and little cash flow. A sale was imminent. Corporate giants Disney and Ralston-Purina passed. The Holdings had built up the Little America franchise and owned Sinclair Oil; they knew the hotel business and had working capital. They had driven through Sun Valley only once, that summer, and then Earl saw an article in the Wall Street Journal about Disney’s play on the property. Something clicked. He made some calls, visited the resort again, and within two weeks had a deal. Janss said, “His timing was perfect.” And the mattresses flew out the windows.

(Photo top of page: Sun Valley in 1937.)

The Holdings were not skiers and to the locals, according to Huffman, “a complete unknown.” Unemployment was running at 27.5 percent that dry winter, yet the first reported act by the Holdings was to fire 1,400 employees. Under Janss, anyone with a pulse could get a job that came with a season pass or limited access to the mountain. Poof! The jobs and perks were gone. Not a good start for the new owner of a legendary ski area. Locals were incensed. But in truth it was the Janss Corporation that had to fire the employees as the Holdings had purchased only the assets; many workers were hired right back. There was, however, a new mission and strategy. Carol Holding remembers, “Why would anyone who didn’t know how to ski buy a ski resort? That wasn’t why we bought it—to come here to ski. We bought it to run as a business.”


Averell Harriman: The Visionary. As the chairman of Union Pacific Railroad, Harriman imagined and built a charming alpine village modeled after ski areas in Europe. It was America’s first purpose-built ski resort. In 1964 the UP sold Sun Valley to Bill Janss and Harriman said he felt like he had lost an old friend.


Bill Janss: The Ski Racer. He learned to ski in Yosemite and was an Olympic-caliber racer when the Games were cancelled for WW II. As a real estate developer, Janss had projects on the west coast and in Aspen. He opened the Warm Springs side of Baldy and Seattle Ridge, and pioneered snowmaking.

 

 

 

 

 

 

 

 

 

 

 

Earl Holding came from a poor Salt Lake City family and even at eight years old was mowing lawns and doing minor landscaping. He had an extraordinary work ethic and kept at it. He served in the Army Air Corps in WWII and then pursued a degree in civil engineering at the University of Utah. One night while studying in the library he was introduced to Carol Orme, an 18-year-old student from Idaho Falls, Idaho. “He was tall, had brown hair, and piercing blue eyes,” she remembers. They were soon inseparable. Earl had saved nearly $10,000 from his landscaping work, and Carol had $400. With that they purchased a fruit orchard at the mouth of Little Cottonwood Canyon. It was the first of many diverse and profitable businesses that would eventually run Earl Holding’s net worth to over $3 billion. With a smile Carol says, “He got my $400 before we were married, but it turned out to be a good investment.”

From the orchard, to the Little America gas station/hotel in Wyoming (with its famous repetitive highway signage featuring a penguin), to Sinclair Oil, to more hotels, the Holdings were hands-on owner/operators. They learned to be self-sufficient and deal with chores and problems themselves. That was the work ethic they brought to Sun Valley and it was not initially well-received.


Earl Holding: The Businessman. When Sun Valley was in financial duress under Janss, Holding stepped in to revitalize it as a more efficient business. He and his family diligently applied themselves to maintaining and upgrading every aspect of the resort. Holding was notoriously meticulous in overseeing operations of the resort. As an engineer he studied the nuts and bolts of ski lifts, snowmaking, and lodge construction. As a hotelier he monitored every aspect of the guest experience from food to carpet to bedding. 

“It wasn’t easy when you see bumper stickers that said, ‘Earl is a Four-Letter Word,’” says Carol. “We weren’t very welcome to begin with, but Earl started to turn this into a profitable business, and more people came, and everything got better. I couldn’t ask for more wonderful people than the local people. They really supported us and if it hadn’t been for them, we wouldn’t have made it.”

Earl Holding’s love of growing things is traceable to his landscaping years, the orchard, and his Wyoming and Arizona hotels. He brought that with gusto to Sun Valley. In the first spring he directed the planting of over 7,000 aspens and conifers around the village and golf course. The people doing the work were the newly re-hired employees. They had to learn to break down corporate departments and chip in where required. The Holdings worked right alongside them. Huffman remembers making beds and cleaning rooms, others served food and bussed tables. Hours were long, the work strenuous, and not everyone cottoned to the Holding’s methods, but the new owners never asked anyone to do something they wouldn’t do themselves and eventually found people who supported their style.

The Holdings and their children, Kathleen, Ann, and Steven, all learned to ski. For Earl, it was not recreation; he needed to ski to attend to mountain operations. According to Carol, “His work and his play were one and the same.” Carol and the kids, however, enjoyed the fun and challenge of skiing. Carol set a goal to ski Exhibition, one of Sun Valley’s more intimidating runs, and she did. She also became a dedicated runner and eventually competed in a marathon. But Earl was all about work. His contributions to the resort have been an inspired mix of maintenance, modernization, and masterpieces.

Almost every roof in Sun Valley—previously heated by a steam plant to promote snow melting—had to be redone as a modern cold roof. The Lodge and Inn were remodeled, the golf course redesigned. On the mountain, quad lifts replaced single and double chairs. Three spectacular day lodges were built at the Warm Springs and River Run bases and high on Seattle Ridge. These grand log and rock structures have interior finishes that exceed most resorts and delight guests. Two other mountain lodges, the fabled Roundhouse and the Lookout Restaurant, have also been remodeled. Over the years, a huge automated snowmaking system has been dialed in and a quality snow surface is virtually guaranteed from Thanksgiving to Easter. Expanded skiing acreage came with the development of the Frenchmen’s Bend area, a sheltered bowl with adventurous runs just above Ketchum. Grooming, the ski school, and patrol are all top-notch. And in addition to all the Sun Valley improvements, Holding acquired Snow Basin in Ogden, Utah and was a key player in the 2002 Salt Lake City Olympics.

Holding was relentlessly thorough in both his new projects and day to day management. According to Wally Huffman, he would discuss details and alternatives ad nauseum, far past the point when most felt a decision was nigh. “He had the vision…way beyond the standards of what any of us were used to.” Carol was always there as a sounding board and affirms he was tireless: “He set a very high bar for everyone and he didn’t want to waste any time.” He was driven: “He just always said…give it all you’ve got, and that’s what he’s done.”

Then tragedy struck. Perhaps it was due to his herculean workload or simply a natural life event, but just after Christmas in 2002, Earl suffered a stroke.

It was devastating for the family, staff, and locals whose respect and admiration he had earned. He was 76, and according to his doctors, this was the endgame. Carol recalls a remarkable moment in the ICU when a physician addressed the family: “’We can’t do any more. We suggest you call hospice.’ And Kathleen looked at the doctor and said, ‘You don’t know my Dad.’” And she was right.

Earl recovered, and in time, returned to work, though Carol stepped up and took on more responsibility. She was the driving force behind a new day lodge at Dollar Mountain because she wanted a better facility for children. She told Earl: “If you don’t build me a lodge over there, I’m going to put a tent up.” The lodge was completed in 37 weeks. They then forged ahead on other projects.


What began in 1936 as a lodge in a hayfield with a small, nearby town, is now a world-famous resort mixing the old west with modern amenities. Ketchum and Sun Valley as seen from Baldy today.

A gondola was built connecting River Run plaza to the Roundhouse, serving skiers by day and diners by night. They sculpted the White Cloud Nine golf course with tons and tons of topsoil graded onto a ridge above the valley. The landscaping and views are stunning. The luxurious Sun Valley Club restaurant was added nearby, and it took the golf and Nordic skiing experiences to new heights. They also created a marvelous amphitheater for outdoor events. With sweeping contours that echo the surrounding mountains, structural elements with bold flourishes, and the same elegant travertine marble that adorns the Getty Museum and St. Peters Basilica, the Sun Valley Pavilion is a work of art unto itself.

Earl Holding died in April 2013. Most people connected to the resort and local communities have only gratitude for his vision and contributions. The Holdings have now been stewards of the resort longer than Union Pacific and Bill Janss combined. Yet despite all the improvements, it remains much the same as it was during the formative years of the late 1930s. In addition to what they did, it’s what they didn’t do—radically change or over-develop Harriman’s storybook Austrian village. Today one can walk into Sun Valley feeling the same ambiance skiers experienced over 80 years ago. It’s like stepping into your grandmother’s snow globe.

The Lodge and Inn interiors were recently remodeled again. New service buildings and employee housing have been constructed. There’s a lift and more skiing acreage planned for Seattle Ridge. Additional development at the River Run base may be coming as well.

Sun Valley is one of the last great family owned resorts and Carol feels their children will carry the legacy on: “They all have the work ethic…I think they love Sun Valley like we do and want to keep it like it is…where people can walk the streets and feel like they’re in the country…the soul of Sun Valley, that’s what we want to keep.” 

David Butterfield is a filmmaker and writer who grew up in Sun Valley.

 

Stewards of Skiing History

The Holding family will be honored with a Stewardship Award for the preservation of Sun Valley’s skiing heritage at the 28th annual ISHA Awards banquet on December 10, 2020 in Sun Valley.

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It was 1971 and K2 Corp. was just four years old (it was incorporated in 1967). Founder Bill Kirschner and marketing VP Chuck Ferries had just hired a new advertising agency headed by art director Terry Heckler and copywriter Gordon Bowker. No one had seen anything like their K2 ads: no glam skiers, no studio product shots. Instead, to set the brand apart from its European competition, the team went for Americana: barnside advertising, rural filling stations, fast-food franchises and even a goof on Stanley Kubrick’s 1968 film 2001: A Space Odyssey. This one, from the September 1971 issue of SKI Magazine, translates a quote from Cicero, Salus populi supremo lex esto. In the United States, during the Depression era, it was widely used as a motto for local governments and state law schools, but it has a subtly subversive subtext: At the time of the English Civil War it was used by some of the Roundheads (militant Protestants) who overthrew Charles I, and for some had “leveller” connotations (levellers advocated redistribution of wealth, even abolition of private fortunes). That same year, Bowker and two partners opened the first Starbucks café. Bowker named the company and designed its logo. Extra points if you can identify the city. It’s not New York. —Seth Masia

 

 

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When MAD Magazine put skiing on its cover, millions bought it. Ski editors were influenced too.

By John Fry

MAD, which ceased publication last year, was a seminal, grungy magazine of American culture during the second half of the 20th century. Its intensely illustrated and caustically written pages skewered the media, education, government agencies, politicians, hippies, psychoanalysts, the sexual revolution and even the lifestyles of its own cynical, adolescent-minded readers.


MAD #173 © E.C. Publications, Inc.

MAD #173 © E.C. Publications, Inc.

The image most closely associated with the magazine was Alfred E. Neuman, the boy with misaligned eyes and a gap-toothed smile. A skiing Neuman appeared on at least four MAD covers between 1975 and 1980. Publisher William Gaines and MAD’s editors and artists clearly saw frantic humor in putting him and the image of reckless skiing on the magazine’s cover. MAD’s most prolific illustrator was Jack Davis, an enthusiastic skier himself. Davis did the covers on the facing page and on page 25.

Seen through MAD’s eyes, a recreation in which people donned a pair of wooden boards and slid at high speed off a jump—or into a tree—must be as stupidly conceived as the TV shows, movies, health cures, and other sacred cows mocked by MAD. The ski-disaster visual also happened to be funny to the two million-plus newsstand buyers of the magazine.


MAD #190 © E.C. Publications, Inc

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MAD was part of a golden age of publishing that happened to coincide with the peak newsstand sales of SKI and Skiing magazines. They picked up on MAD’s satirical spirit. In 1966, when I was SKI magazine’s editor-in-chief, I hired the talented young staff of the Harvard Lampoon to create a special eight-page humor section with fake articles. The most memorable joke was a letter from a bogus reader asking the magazine, “What is the cheapest way to engrave my name on my skis?” The answer was, “Change your name to Kaestle.”

In another spoof, SKI staffer Karen Rae wrote about visiting Mount Oniontop, with its glorious 100 feet of vertical, where nine jet flights a day soared over the local airport. “The sun sparkled and the crunch of my boots upon snow scared a volunteer patrolman,” she wrote. The prolific ski journalist Morten Lund wrote about a bus trip to Mt. Nowhere, a “mystical mountain where all the siren songs of ski resort publicity finally ring true.”
The ski magazines also featured full pages of cartoon art by Bob Cram and Bob Bugg. Laugh-inducing cartoons were eventually banished because too many of them made fun of women, or were seen as anti-feminist, even if the Editor and the cartoonist didn’t understand why. Political correctness hadn’t yet penetrated their minds. 

 

At MAD, anything and everything was politically incorrect. For many years the magazine’s offices were located on Manhattan’s Madison Avenue, several blocks north of the SKI Magazine office at 380 Madison. While MAD lampooned the work of the ad agencies on the avenue, SKI was selling Mad Men on the wonders of placing advertising in its pages.

In 2018, Burton’s Deep Thinker free-ride snowboard featured Alfred E. Neuman, the iconic MAD mascot. “If you’re wondering who these people are, they’re from an old humor magazine,” explained one website in a December 2017 review.

John Fry is the author of The Story of Modern Skiing, about the revolution in technique, equipment, resorts and media that revolutionized the sport after World War II. Skiing History and Fry are grateful to ISHA director Bob Soden for preserving the MAD covers, and to E.C. Publications, DC Comics and Warner Media for permission to reproduce them.

Cover at top of page: MAD #212 © E.C. Publications, Inc.

 

 

 

 

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James Niehues has published a new coffee-table book that includes more than 200 of his hand-painted trail maps.

Ski artist James Niehues has published a new coffee-table book that includes more than 200 of his hand-painted trail maps, with text by journalist Jason Blevins. With eight geographically themed chapters, the hardcover book is the definitive collection of the art created by Niehues during his 30-year career.

In the modern digital age, Niehues may be the last of the great mapmakers. The book showcases his exacting process, in which he first captures aerial shots and then explores the mountain himself before painstakingly illustrating every run, chairlift, tree and cliff band by hand. Over the years, he has created maps for resorts across North America, South America, Europe, Asia and Australia, with hundreds of millions of printed copies distributed to skiers on the slopes.

“I’ve always enjoyed the challenge of fitting an entire mountain on a page. Mountains are wonderful puzzles, and I knew if I painted with the right amount of detail and care, they would last,” says Niehues. “A good design is relevant for a few years, maybe even a decade. But a well-made map is used for generations.”

With Big Sky Resort chosen to illustrate the cover and a foreword by pioneering big-mountain skier Chris Davenport, the compilation includes trail maps from iconic destinations such as Jackson Hole, Squaw Valley, Alta, Snowbird, Aspen Highlands and Vail. The book is 11.5 inches tall and opens to a spread of 24 inches wide, the perfect size to showcase the biggest ski mountains in the world. Niehues went all-in on the production process, with Italian art-quality printing, heavyweight matte-coated paper, and a lay-flat binding.

Funded by a successful Kickstarter campaign that raised capital from 5,000 donors, The Man Behind the Maps had over 10,000 pre-orders. The book retails for $90 and ISHA members qualify for free shipping, a $12.99 savings. To purchase, go to jamesniehues.com and use the code Skiing History. Offer valid until February 8, 2020. 

The book was constructed with a lay-flat binding and opens to a spread of 24 inches wide, making the maps—like this illustration of Big Sky, Montana—easy to read.

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In a region of Norway rich with military history, skiers can ride a NATO train through a tunnel to the top of the mighty Gaustatoppen. BY JIMMY PETTERSON

A few odd ski areas exist in a time warp—living tributes to a bygone era of skiing, before the advent of snowguns to make the snow and fleets of snowcats to flatten it to perfection. These mountains are dedicated to freeriders, with few or no groomed pistes. La Grave in France was one of the first. Austria has the Krippenstein, and in the French Pyrenees, the cable car hauls freeriders up the Pic du Midi.

Norway has its own exclusive off-piste mountain—Gaustatoppen, near the village of Rjukan—with a lift that must rank among the strangest of all time. And the region has a fascinating backstory... 

Gaustatoppen
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By Lisa Densmore

A former competitor remembers the Women’s Pro Ski Tour. 

I slid into the starting gate, defined by a low board in the snow four feet behind two “horse gates.” Though I exuded confidence, adrenaline surged through my body. Before me, 25 red panels zigzagged down the slope, next to an identical row of blue panels. The two courses spilled over two six-foot kickers en route to the banner-bedecked finish arena. The racer to my left, Kim Reichhelm, planted her poles and pushed back, lifting her ski tips a foot off the snow as she tested the kick board behind her. Satisfied, she coiled like a puma about to pounce.

Kim and I had been good friends and fellow competitors since our days as high-school students at Stratton Mountain School in Vermont, but at that moment, we dueled for our paycheck. My eyes fixed on the gates while my ears tuned out all but the starter’s familiar husky voice.

“Red course ready?” he shouted. “Blue course ready? Courses clear. Racers ready…” As the ear-splitting horn pierced the air, the gates sprang open. Kim and I rocketed down the hill, matching each other turn for turn. We thrust ourselves across the finish line and glanced at the clock. After two runs, one on the red course and one on the blue, Kim had bested me by 0.003 second, less than the length of a ski tip.

During my six winters on the Women’s Pro Ski Tour, starting in the mid-1980s, sometimes I was on the winning side of those split seconds and sometimes not. It was challenging, exciting and nerve-racking, not to mention one of the few ways a woman could earn a living as a professional athlete.

“Women’s pro ski racing 

was the third-richest pro sport for women at the time,” says Jill Wing Heck, who founded the Women’s Pro Ski Tour in 1978. “It ranked after tennis and golf, but ahead of bowling and rodeo barrel racing.” 

While selling sponsorships for the co-ed pro freestyle tour, Wing Heck had befriended Judy Nagel, Susie Corrock and a number of top female alpine ski racers who had switched to freestyle. “There was nothing else,” says Wing Heck. “They talked about how much more fun it would be to race. Then the freestyle tour started having insurance problems, lawsuits due to injuries. Its sponsors fled. No one wanted women’s pro ski racing, so I wrote up a proposal. Anheuser Busch bought it! Then I thought, now what do I do?”

Tony Furman, a New York publicist who was involved with the ski industry, gave Wing Heck office space and offered to do P.R. for the fledging tour. She hired a tournament director, Eric Hvoslef, and put together three events (comprising six races) at Waterville Valley in New Hampshire, Alpine Meadows in California and Vail in Colorado, with a $40,000 purse for the inaugural season. Though Norwegian Toril Forland won the most prize money and three of the four races she entered, Lyndall Heyer of Stowe, Vermont, who entered all six races, accumulated more points and was named the first overall champion.

Over the two decades the tour existed, though many female World Cup standouts competed periodically after retiring from their national teams, most of the stars on the start list were middle-of-the-pack World Cuppers, collegiate All-Americans and Europa Cuppers who never made an Olympic team due to lack of ability or mental toughness, politics or injury. The Women’s Pro Tour gave these athletes a second chance to be world-class, particularly those who thrived on the dual format and the lack of team structure. They tuned their own skis, coordinated their travel and training, and drank adult beverages whether they liked them or not, as Budweiser, Michelob and DeKuyper sponsored the tour at various times. The three overall champions of the women’s pro tour during my era—American Cathy Bruce, Austrian Rowitha Raudaschl and Swede Catarina Glasser-Bjerner—fit this profile. Norwegian Toril Forland, who retired the year after I joined the tour, did not.

Bruce, who never finished higher than 22nd in a World Cup event, dominated the women’s tour during the mid-1980s. “I had a slight confidence problem after being dropped from the [U.S.] team before the 1980 Winter Olympics,” said Bruce in an interview with Los Angeles Times (March 5, 1987). “It took a while for me to grow up mentally, and ski racing is definitely a mental sport.”

Toril Forland was a master at the mental game. A bronze medalist in alpine combined at the 1972 Winter Olympics, she skied for the University of Utah and then joined the pro tour. She won five overall pro titles—in 1979 and from 1981–84. She had an uncanny ability to dial up her intensity as needed, sneaking by a newcomer in an early round before pouring it on for the finals.

Roswitha Raudaschl, a diminutive brunette from Austria, joined the tour as a teenager. She spoke little English but skied with lots of tenacity. She returned to the Alps many thousands of dollars richer. Ditto for Glasser-Bjerner and a handful of women’s pro tour standouts, though not entirely from prize money.

By the time I joined the women’s pro tour in 1985, prize purses at an event varied from $10,000 to $25,000 split between two races per weekend—usually a giant slalom and slalom—with the top 16 each day earning a check. Though no one revealed exactly what they made each year, a top racer with victory bonuses from her sponsors and a willingness to do photo and film shoots and make public appearances could accumulate anywhere from $40,000 to more than $100,000.

When I retired from the tour in 1990, Wing Heck had sold the tour to North American Pro Ski Corporation, which also owned the men’s tour. ESPN was on board with a two-year agreement to broadcast events. Television brought in more sponsors, prize money and athletes. By 1993, the women’s tour boasted a $325,000 prize purse over nine events, but a couple of years later, the women’s tour began to unravel. It’s not clear whether the television coverage disappeared because sponsorships dried up or vice versa, but a year after the millennium, the women’s pro tour was no more.

 

 

A member of the Women’s Pro Ski Tour from 1985 to 1990, Lisa Densmore has written about, photographed and televised ski racing for more than 20 years (www.LisaDensmore.com). 

 
 
 
 
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Charges of sexual abuse come to light in Austria, Canada. By John Fry

The #MeToo movement has come to skiing in a swirl of proof and denial. 

Nicola Werdenigg—Austria’s women’s national downhill champion in 1975 when she was teenager Nicola Spiess—has charged that she was sexually molested during her years as a competitor. Though she refuses to cite names, the Tyrol State Office of Criminal Investigation is looking into the 59-year-old grandmother’s allegations. 

A few months before Werdenigg’s searing confession, across the Atlantic Ocean in Quebec, a magistrate found a Canadian junior women’s ski coach guilty of 37 criminal charges related to sexual assaults on young racers in the 1990s. Nine women have publicly testified against Bertrand Charest, 52. He has been sentenced to 12 years in prison. 

 

AUSTRIAN ACCUSERS

In November of last year, Werdernigg publicly disclosed in the newspaper Der Standard that while attending a ski academy run by a pedophile, she had been raped. She disclosed also that she had been fondled by a ski-manufacturing executive, and had witnessed abuses of other young racers. 

According to Werdenigg, a second former Austrian racer has reported to Der Standard about sexual assaults in the 1970s. “We were fair game,” said the athlete, who wants to remain anonymous. “It happened to everyone. Often alcohol was involved.”

The Bavarian newspaper Suddeutsche Zeitung headlined that “a climate of abuse and a culture of looking away” existed in Austrian ski racing. Former racers report serious sexual assault and rape in ski academies and on the World Cup circuit. Even the name of the iconic Austrian ski hero Toni Sailer, Olympic triple gold medalist and head coach of the Austrian national team in the 1970s, has been dragged into the scandal. 

Among the Austrian coaches was the legendary Charly Kahr, who coached the women’s team in the period 1966–1970. Three former racers have accused Kahr of sexual misconduct and rape. Kahr, 86, has denied the charges. His attorney says the allegations “are pulled out of thin air…it’s outrageous now, after 50 years, to drag Charly Kahr through the dirt.” The Austrian Ski Federation, Österreichischer  Skiverband (ÖSV), says it has no knowledge of the accusations. 

 

National Ski Associations Shamed

The disclosures have proven deeply embarrassing to national ski associations. Alpine Canada “failed” its racers, admits board chair Martha Hall Findlay. “We are profoundly sorry.”

In Austria, the powerful ÖSV was criticized for insensitivity when it declared itself unable to investigate Werdenigg’s claims unless she provides names and details. “It is not appropriate to issue ultimatums,” said Defense and Sports Minister Hans Peter Doskozil. “If someone (Werdenigg) comes out and dares to take this step at personal risk, then we should expect sensitivity in dealing with the person concerned.” 

Werdenigg says that it was not her intention to publicly pillory the perpetrators, but to reveal what happened so that young people will have the strength to provide information in case it happens to them. 

 

Influence of Ski Companies

Werdenigg’s case has been intensely covered in German-language European newspapers and magazines, and she’s been interviewed on television. She stated that when she was 16 two men got her drunk, and a teammate then raped her. “I did not talk to anyone about it because I was so ashamed,” she says. 

In the Der Standard interview, Werdenigg recalls being touched inappropriately by a ski-manufacturing executive. “An unappetizing old man, he asked me to sit on his knees and touched me as it should not have been. He said he needed racers like me on his team. I got up and left.” 

Ski companies strongly influenced decision-making in the sport. In the 1970s, for the first time, financial contracts were at stake. Racers and trainers were rewarded for their actions.

 

Vonn, Moser-Proell: Differing Reactions 

“The time has arrived for women to stand up,” said American downhill superstar Lindsey Vonn in reference to sexual crimes against young U.S. gymnasts. At a World Cup race at Cortina in February, according to Andrew Dempf on Therepulic.com, Vonn said, “Thankfully I haven’t experienced any of that in ski racing,” adding, “this is an opportunity for us to change how women are treated in the world.”

Annemarie Moser-Proell, whose number of World Cup wins is second only to Vonn’s among women racers, appeared unsympathetic. Proell was a teammate of Werdenigg. “When I was racing, nothing like this happened,” she said in a televised interview. “I would have been able to defend myself. 

“It’s not unusual for racers on the team to become couples,” continued Proell. “It happened with Rosi Mittermaier and Christian Neureuther, and Marlies Schild and Benny Reich. There was no rape. There are always two.”

Proell expressed sorrow for coaches, supervisors and service people “who have given everything and are now put in a bad light.” Unsurprisingly, she received a verbal lashing in the social media. But she was supported by Alois Bumberger, who coached Nicola Spiess in the late 1970s. Bumberger said he was surprised by the allegations made by his former racer. He is quoted as saying that he heard nothing about sexual assaults, and no racer had ever spoken up.

 

She Grew Up in a Skiing Family

Nicola’s parents ran the ski school at the west Tyrolean ski resort of Mayrhofen, which at one time employed 170 instructors, and had a top-notch kindergarten. Her mother, Erika “Riki” Mahringer, won two bronze medals at the 1948 Winter Olympics at St. Moritz, and two silver medals at the 1950 FIS World Championships in Aspen. Her father, Ernst Spiess, coached national team women, and was race director at the 1964 and 1976 Olympics in Innsbruck. Her brother, Uli Spiess, won two World Cup downhills.

Nicola herself was a prodigy. At the age of 16 she already was on the Austrian national team, registering four World Cup podium appearances her first season. She missed by 0.21 seconds a medal in the 1976 Olympic downhill, edged out by America’s Cindy Nelson, who won the bronze. 

Werdennig retired from ski racing in 1981 and joined the family ski school, which no longer exists. She married Erwin Werdenigg in 1984, and has a son and two daughters. She lives in Vienna. 

She suffered from an eating disorder. “There were many female racers who had severe bulimia. I was one of them. I see it in the context of the self-image that we women skiers developed under the sexist abuse of power.

“Yes,” said Werdenigg, “maybe I should have turned my back on the ski circuit earlier. But don’t forget our great emotional dependence on the sport…the sport for which one lives, for which one makes everything, for which one makes sacrifices.

“Today I am a grandmother, I have everything behind me, it’s finished, I’m not angry anymore.”

 

Toni Sailer Redux

The #MeToo movement recently led Der Standard to re-visit a well-known scandal that happened about the same time that Spiess-Werdennig was molested. The newspaper revealed how, in 1974, the Austrian government intervened to extricate from Poland the nation’s iconic champion, Olympic triple gold medalist Toni Sailer (d. 2009), after he was charged in a notorious rape case. 

At the time, Sailer was the head coach of the Austrian alpine team and was in Zakopane for a World Cup race. He became entangled in a drunken episode in a hotel room with two Yugoslav ski servicemen. A part-time prostitute was violently raped. The Austrian government prevailed on Poland to get Sailer out of the country before he was jailed. Sailer claimed he was set up.

The best perspective on the entire affair comes from Austrian sports historian, Rudolf Müllner. You can read it online at https://derstandard.at/2000072416580/Das-Bild-wird-jetzt-veraendert-das-...

 

Canadian coach jailed

Between 1991 and 1998, Bertrand Charest coached the Canadian national junior ski team, the Quebec Ski Team, Team Laurentians and the Mont-Tremblant Ski Club. He was originally arrested in 2015 for sexual assault and exploitation of young racers, and has already served five years of a 12-year sentence. Charest is appealing the sentence. He denies the allegations, but remains in prison. 

Last June, in a packed courtroom in St. Jerome in the foothills of the Laurentian Mountains north of Montreal, Quebec court Judge Sylvain Lépine described Charest as a “predator” who had total control over the girls and young women he was coaching. Nine of them, who were between 12 and 18 years old at the time of their molestation, came forward to testify.

According to the Star.com, which covered the trial in St. Jerome, one former Canadian ski racer testified that Charest took her to have an abortion when she was about 15. She’d become pregnant after having unprotected sex with him on numerous occasions. The woman, whose identity is under publication ban like the other witnesses, recalled that she was young and in love with her coach, and that Charest advised her to keep their relationship quiet because he would go to prison if it became known.

Judge Lépine said the victims were vulnerable and compromised because they were afraid to lose Charest as a coach. The judge said that Alpine Canada had failed to protect its athletes, and that the organization chose to close its eyes to what the athletes were saying about Charest. 

Canadian Ski Federation Apologizes

In a statement, Alpine Canada board chair Martha Hall Findlay said, “Today, after a long and very difficult time for the victims and families, Bertrand Charest was sentenced to 12 years in prison, for things that he did over 20 years ago. 

“At the time, Alpine Canada—instead of being there for the athletes, instead of providing support when these activities were discovered—put itself first, not the victims. In doing so, Alpine Canada failed them.” Findlay said Alpine Canada has changed its policies and procedures to prevent similar situations from occurring in the future. 

The #MeToo movement is not believed to have generated any actions against the U.S. Ski Team. The nonprofit organization SafeSport, created last year and based in Denver, offers athletes and trainers the opportunity to report a concern or a violation, and to research past disciplinary decisions.  

John Fry is the author of The Story of Modern Skiing, about the revolution in equipment, technique, resorts, Olympics, media and environment that transformed the sport after World War II.

 
 
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