Biography

The first American to win a World Cup cross-country race, this pioneer has remained an advocate for women for five decades.

Photo above: Alison at the U.S. Nationals in 1977. Courtesy Alison Owen Bradley.

Trivia question: Who is the first U.S. racer to win a FIS cross-country World Cup?

Kikkan Randall, or maybe Jessie Diggins? Nope. The answer is Alison Bradley (née Owen), who won the first-ever women’s FIS World Cup in December 1978. A member of the U.S. Ski & Snowboard Hall of Fame Class of 2020—to be officially inducted at some point in a post-pandemic world—Bradley is only the second female cross-country skier to be inducted into the Hall of Fame (her former teammate Martha Rockwell was in the HOF Class of 1986).

“Having spent so much of my life devoted to excellence in the sport of cross-country skiing, and then to be recognized and honored for it by the Hall of Fame, is icing on the cake!” Bradley said by phone from her winter home in Bozeman, Montana. She lives with her husband, Phil Bradley, on a small hobby farm near Boise, Idaho, during the summer months.

It’s been a long time coming for Bradley, a pioneer of women’s cross-country skiing in the United States. Since retiring from competition in 1981, Bradley has coached and promoted women’s cross-country skiing. Most recently, Bradley, Randall, and 1984 Olympian Sue Wemyss started U.S. NOW—U.S. Nordic Olympic Women—a group of all the American women who have competed in cross-country skiing at an Olympic Winter Games.

“There are 53 of us, and we’re all still alive,” Bradley, 68, said. “How can we pass on what we learned to upcoming skiers?”

As a way to support current skiers, U.S. NOW has a “grit and grace” award.

First called the Inga Award—named after the unheralded mother of Crown Prince Haakon Haakonsson who was carried to safety by Norwegian Birkebeiners in 1206—Bradley presented it to Rosie Brennan at U.S. NOW’s first reunion in 2019.

“You always see the two Viking guys carrying the prince,” said Bradley, explaining the birth of the award. “You never hear about the boy’s mother. That’s kind of like women’s skiing. It really spoke to me that she would be a good example for us to persevere and be strong.”

Bradley’s aim is that U.S. NOW continues to inspire upcoming generations of female cross-country skiers. “We have a lot of passion for skiing and ski racing, but there hasn’t been a real big way to put ourselves back in,” she said. “Now we have a structure to work within.”

The Early Days

Bradley had no female role models when she began cross-country skiing in the mid-1960s. Born in Kalispell, Montana, and raised in Wenatchee, Washington, Bradley was the second of five children in the Owen family, and like her father, she loved the outdoors.

One day, her father saw an ad in the Wenatchee World newspaper for a cross-country ski club. Herb Thomas, a Middlebury graduate and biathlete, had moved back to Wenatchee to work in his family’s apple business and wanted to teach area youth how to cross-country ski. Bradley, the only girl on the team, loved it. The next year, she beat several boys and qualified for a meet in Minnesota. But she was not allowed to compete.

“I couldn’t go because I was a girl,” she recalled, recounting an era in which female athletes were often ridiculed for competing, which was considered unattractive and even dangerous. “I was devastated.”

The next year, when she was 13, Bradley was one of nine Pacific Northwest Division skiers to qualify for the 1966 junior nationals in Winter Park, Colorado. This time, they let her go. But once she arrived, officials were not sure what to do with her. They finally allowed her to compete, but an ambulance was ready in case she succumbed to the effort (she didn’t).

Bradley does not remember the hoopla (she made laps on alpine skis at Winter Park while the race jury was deciding her fate), nor much about the race itself. For a 13-year-old, it was “just fun to be out of school and to have made the team.”

But Bradley had opened officials’ eyes. The following year, 17 girls qualified to compete at junior nationals, and they had their own race. By 1969, 40 girls participated in junior nationals, and the first senior national cross-country championships for women were held that year. Bradley had shattered her first glass ceiling.

‘First’ World Championships and Olympics

In 1970, the U.S. Ski Team sent its first women’s team to a FIS Nordic World Championship. A junior in high school, Bradley qualified for the team and left school for several weeks to travel behind the Iron Curtain to Czechoslovakia. Again, she remembers little from the 5k race, just that she was wide-eyed at the sights, so different than rural Washington.

American women made their Olympic debut in cross-country skiing at the 1972 Sapporo Winter Games. Galina Kulakova, a 29-year-old Soviet skier, swept the 5k and 10k individual races and anchored the Soviets to the relay gold medal—finishing more than five minutes ahead of the Americans, who crossed the line in last place. Bradley had just graduated from high school the previous spring and finished far back in both races.

Bradley asked U.S. women’s coach Marty Hall if she could just go home and taste success at junior nationals. “He would say, ‘Do you want to be a big fish in a little pond, or do you want to be a little fish in a big pond?’ I was getting eaten by the bigger fish, but it did wake me up to what I was working towards.”

Hall gave Bradley a training journal with Kulakova’s picture on the cover. “Someday you’re going to be right there with her,” he assured her.

But after 1974 world championships, Bradley had had enough. She was only 21 but felt as if her progress had stalled. She earned a scholarship to Alaska Methodist University (now Alaska Pacific University) and moved to Anchorage. She continued to compete domestically. But she was done with racing in Europe.

Then in 1978, the national championships were held in Anchorage. After winning the 7.5k and 20k races and finishing second in the 10k, Bradley found herself on another world championship team. “I’m not going back into that, I’m going to get my education,” she firmly told Jim Mahaffey, AMU’s ski coach.

Mahaffey persuaded her to try international competition again. She was good, he assured her. “Kochie had won an [Olympic] medal, ‘You know, maybe Americans can do well in this sport,’” she recalled thinking.

Physically and mentally more mature, Bradley was finally skiing near the front. In Europe, she finished top 10 in four races, including seventh at Holmekollen. It was like catching a touchdown pass in the Super Bowl.

In December 1978, Bradley made her mark. She had a good feeling at the Gitchi Gami Games in Telemark, Wisconsin—considered as the first FIS Cross-Country World Cup won by an American woman or man, though the FIS classifies it as a “test” event. “I knew in my heart I could win it,” she said. She just had to convince her body to go through the pain of racing. At that moment, Marty Hall walked into the lodge where Bradley was sitting. Hall was no longer the U.S. coach, but he looked across the room and pointed at Bradley. She looked back and thought, “Yes! I’m ready.”

Bradley won the women’s 5k that day and the 10k as well. With a handful of other top 10 finishes that season, she finished the World Cup ranked seventh overall. It was the best result by a U.S. woman until Kikkan Randall finished fifth overall 33 years later, in 2012.

The 1980 Olympic year was the best yet for Bradley. She won the Gitchi Gami Games again and finished on the podium in several World Cup races. In all, she made $35,000 in prize money—unheard of riches in a relatively unknown sport in the United States at that time. But at the 1980 Olympics in Lake Placid, she fell ill and finished 22nd in both races (5k and 10).

A year later, she won the last of her 10 national titles, then retired. “I was so discouraged by how up and down results would be,” she explained. “I could be right in there for some races, then people I had beaten were beating me at the big events. We wondered why our coaches couldn’t get us to peak.” She now recognizes the impact of performance enhancing drugs (PEDs) on the sport. In 1979, five of the six women ahead of Bradley in the World Cup rankings were Soviets and are strongly suspected of PED use.

“In hindsight, I give myself a lot more credit,” she said. “The doping scenario was confusing for racers like us because we had this attitude that we weren’t that good. But we friggin’ were that good!”

After Racing

Bradley moved to McCall, Idaho, after she retired and started a family. Her son, Jess Kiesel, helped the University of Utah ski team win an NCAA title as a freshman in 2003. Daughter Kaelin Kiesel was a two-time All-American and student athlete of the year at Montana State University (class of 2011).

After moving to Sun Valley in the mid-1980s, Bradley coached both Jess and Kaelin with the Sun Valley Ski Education Foundation, where for 14 years she helped several young skiers reach the world junior championships. Coaching at the world juniors, she once again confronted dominating males who weren’t good listeners. She knew more than most about training, ski prep, technique and, unlike her peers, had an impressive World Cup record. But she liked to concentrate on the mental approach to competition, and all the complex factors that lead to speed. “My style was very much about the person,” she said.

Then in the late 1990s, she saw a need for a program to help collegiate women make the national team. She founded WIND—Women In Nordic Development. Several WIND skiers competed in the world championships and made Olympic teams. But balancing the burden of fundraising, coaching, and raising her own kids, Bradley could not keep the WIND blowing for long.

In the mid-2010s, Sadie Maubet Bjornsen called Bradley out of the blue. The U.S. women’s team, led by coach Matt Whitcomb, wanted to learn more about the pioneering skiers who had laid tracks for the current women’s program. “I was in tears when Sadie emailed me,” said Bradley. “Really?! Someone remembers me?”

Bradley, Randall, and Wemyss ran with the idea, founding U.S. NOW. When Rosie Brennan received US NOW’s first award—and $1,000 to go with it—she was shocked. “I’ve had a lot of challenges in my whole career,” said Brennan, who was dropped for the second time from the U.S. Ski Team after she contracted mononucleosis during the 2018 Olympic year. “To be awarded this award from this group of people who have also gone through their own challenges means more than any race could ever mean to me.”

Two years after Randall and Jessie Diggins won America’s first Olympic gold medal in cross-country skiing (Team Sprint) at the 2018 PyeongChang Olympic Winter Games, Bradley was nominated to the U.S. Ski & Snowboard Hall of Fame, and several women on the 2018 U.S. Olympic team, plus Coach Whitcomb, penned a letter in support of her nomination.

“We are thankful for all Alison has done to further our sport, which gave us all something to dream about as young women,” read the letter. “The gold medal this winter has not only been an achievement for our team, but for the larger ‘team’ that Alison truly championed… all of (this) started with a leader who wouldn’t take ‘no’ as an answer.”

The hurdles Bradley-Owens and her colleagues faced in a male-dominated sport—and world—are in sharper focus now, but she’s pragmatic about the quest: Don’t blame the men, who deserve credit for organizing all the sports in the first place, she says, but step up yourself instead. “It’s been a slow change, but it is changing,” she says. 

Peggy Shinn is a senior contributor to TeamUSA.org, has covered five Winter Olympic Games and is a regular contributor to
Skiing History.

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Photo: Walter Mosauer earned a medical degree, taught zoology and found planted seeds of a vibrant ski industry in Southern California.

Vacationers and adventurers have always flocked to Southern California’s famous sunshine and scenic shoreline. Walter Mosauer dreamed bigger. He saw the snowy high peaks of the region and asked: Why not skiers?

California skiing in the early 1930s was in its infancy, as was ski technique. Skiers descended steep slopes with long traverses, kick turns, and many falls. A downhill turn was unheard of. Mosauer, with his enthusiasm and exuberance for skiing, tackled both challenges, introducing a generation of skiers to ski mountaineering and, using the Arlberg technique, how to maneuver skis on any type of terrain.

Born in Vienna, Austria, in 1905, Mosauer was a man of divergent interests. He earned a medical degree at the University of Vienna, but his life-long fascination with reptiles led him to a Ph.D. in zoology at the University of Michigan. He became an instructor of zoology at the University of California, Los Angeles (UCLA) in 1931 and was able to engage in his two passions—snakes and skiing.

Not long after arriving in Los Angeles, he began teaching at UCLA, where he soon developed and coached the ski team. One of his best athletes was Wolfgang Lert, an early member of ISHA.

On a trip to Washington in 1932 to speak at a scientific meeting, Mosauer and Pomona College student Sandy Lyon stopped and skied Garfield Peak at the rim of Crater Lake, Oregon. Two days later they skied to the summit of Mt. Hood. They then joined ski mountaineer Otto Strizek, with ski racers Hans-Otto Giese and Hans Grage, to make the first ski ascent and descent of 12,280-foot Mt. Adams.

In 1934, Walter and a dozen or so of his most enthusiastic skiers formed the Ski Mountaineers of California. The club was created to promote ski mountaineering throughout the state. They set out to provide instruction for beginners, build ski huts near popular snow fields and sponsor and publicize races. The Ski Mountaineers soon became a section of the Sierra Club, and the group is still active today.

Two of Mosauer’s favorite ski destinations were 10,046-foot Mount San Antonio, aka Mt. Baldy, located only 10 miles from Pomona College, and San Gorgonio Mountain, with an elevation of 11,503 feet, Southern California’s highest peak. Mosauer and his made numerous trips to both locales.

As ski coach, Mosauer understood how the allure of racing helped grow the sport. He established the San Antonio Downhill in March 1935, and started the race at the summit. The Ski Mountaineers completed construction of an alpine-style ski hut at the base of the downhill course in 1936. The ski hut is still in use today.

After frequently skiing the slopes below the summit, Walter and seven companions from the Lake Arrowhead Ski Club and the Sierra Club scaled San Gorgonio on skis in 1934. They camped at 6,000 feet on Saturday night and started their ascent before dawn on Sunday morning. They reached the summit at 10:00 a.m.

Mosauer, along with his students and members of the Ski Mountaineers, made a number of notable ski ascents in the eastern Sierra. In 1933, Glen Dawson, Louis Turner, Dick Jones and Mosauer skied to Kearsarge Pass on the Sierra Crest, elevation 11,709 feet. The next year, Mosauer’s group skied Bishop Pass with mountaineer Norman Clyde.

In 1935, incomplete ascents, due to weather, were made of Mount Emma and Dunderberg Peak. And after one failed attempt of Mammoth Mountain, the group was able to make a successful ascent of the peak. Mosauer and Ski Mountaineer Bob Brinton finally made a successful ski ascent of 12,379-foot Dunderberg Peak in 1936.

When Mosauer arrived in Los Angeles, there were no formal or organized ski schools in the region. He soon began teaching eager locals wanting to learn the sport and recognized the need for a pocket-sized instructional manual to complement what he was teaching. This led him to write On Skis Over The Mountains, the first instructional book published in California.

The first edition was published in 1934, the second in 1937. The small book was illustrated with line drawings taken from movies of Mosauer teaching on the slopes of Mt. Baldy. The second edition included two new chapters—one on ski touring and ski mountaineering, the other on the Tempo Style and Tempo Turn.

Mosauer acknowledged Hannes Schroll in the preface for turning him on to the tempo-turn style.

Mosauer’s summers were spent on his second love: zoology. He went on reptile hunting excursions to California, Arizona, and Mexican deserts. Sadly, on a month-long expedition to Mexico, he became ill and passed away on August 10, 1937, at the age of 32. His death has been attributed to acute leukemia, but the actual cause of death is still a mystery.

In his short life, he left a literary legacy, publishing 39 herpetological papers and 20 articles on skiing, in addition to his pioneering instruction book On Skis Over The Mountains.

Mosauer arrived in Southern California when skiing needed an enthusiastic trailblazer to reveal the undiscovered slopes so close to the burgeoning beach communities.

His frequent ski companion, Murray Kirkwood, wrote “this dynamic young Austrian rapidly surrounded himself with a band of followers from his own university, and its neighbor, Pomona College, who not only shared his love of snow-capped peaks, but his eagerness to spread the knowledge of how to negotiate them on skis.”

Mosauer’s pioneering work set the stage for today’s vibrant California ski scene, with dozens of resorts that regularly tally more than 7 million annual skiers visits between them. Through his efforts, Mosauer has rightly been named the “Father of Skiing in Southern California” and left his legacy through the Sierra Club Ski Mountaineers and the Sierra Club Ski Huts that are still in use today. 

Ingrid Wicken, founder of the California Ski Library (skilibrary.com), has recently completed her fifth book on California ski history. Lost Ski Areas of Tahoe and Donner (History Press) is scheduled to be published in November.

US Ski Team training at Aspen, 1967. Karen Budge is front center, Gordi Eaton far right.

Team Players: Gordi and Karen Eaton made skiing a living and a life. 

As senior supervisors of “Team Chaos,” Gordi and Karen Eaton juggle many roles. Helping shuttle and care for three active grandchildren, ages eight to eleven, all learning remotely while pursuing the available sports and activities in Hood River, Oregon, including ski racing, is logistically daunting.

Dealing with team dynamics, however, is familiar territory for the couple, both two-time Olympians and Hall of Famers. Now retired from careers that ranged from athletics to coaching to sales reps to restaurants, it’s best to catch them when the grandkids are on vacation and the powder isn’t too deep.

In The Beginning

Gordi Eaton calls himself “a beneficiary of rope tows in small towns.” His tow was Eustis Ski Hill in Littleton, New Hampshire, where he and his friends walked to the hill in their Levis and spent 25 cents for a hot chocolate and a day ticket. Inspired by skiers like Brooks Dodge, Bill Beck and Tom Corcoran, Eaton took his ambitions to bigger mountains, like Cannon where his father worked, and then to Middlebury College in 1958, skiing for Bobo Sheehan. Over the next seven years Eaton would juggle racing for Middlebury on the NCAA circuit and for the United States in Europe, before there was a U.S. Ski Team or a World Cup.

To prepare for the 1960 Olympics, Eaton took a year off school and went to CU Boulder to train with Bob Beattie. “I loved the guy,” says Eaton of Beattie. “He was so passionate about skiing. Everything was focused on ski racing, on us—raising money, training, films. This football kind of approach was new to us, and we all bought in because we were so eager for that kind of feedback.”

The following year, Eaton won the 1961 NCAA DH title racing against Olympic teammates Chuck Ferries (DU) and Buddy Werner (CU). “It was delightful,” Eaton, 81, recalls of skiing both circuits, and learning to manage the pressures of team and individual skiing. “As soon as the race was over, we had a great time together.” They’d come together again as teammates for FIS Worlds and Olympics “We gathered in New York, got a uniform and went to Europe. We competed and then came back and went to school the next year.”

Building Team USA

Eaton competed in the 1962 World Championships, made the 1964 Olympic Team (but did not compete due to injury) then graduated from Middlebury in 1965. Beattie immediately recruited him to coach the U.S. Ski Team on the newly formed World Cup circuit. Because the national team had little money, Beattie made Eaton a coach at CU. With athletes like Billy Kidd, Jimmie Heuga, Spider Sabich, Moose Barrows and Jere Elliot, CU was the national team. “Typical Bob,” says Eaton. “He got CU to pay my national team salary under the auspices of coaching the NCAA team.”

The team trained at CU in the fall, competed in Europe in the winter, then gathered for summer camps at Mt. Bachelor, where Beattie had started bringing the top young athletes from across the country. He hired his older athletes as player/coaches, thus creating the first ecosystem for U.S. Ski Team development.

Karen Budge was 13 years old at her first U.S. Ski Team development camp, in 1963, when Gordi was still competing. “We got to be intimidated by everyone!” she remembers. “I probably met her at that camp,” says Gordi “…but he didn’t remember me,” Karen, now 75, finishes the thought. Eaton shifted seamlessly from athlete to coach, leading his former teammates at the 1966 World Championships in Portillo and the 1968 Grenoble Olympics. Robert Redford shadowed this team to research “Downhill Racer.”

Budge, then 18, was also on the ’68 Olympic Team. She grew up in Jackson Hole, where “there was nothing to do but ski,” she says. By age 16 she was racking up Junior National titles and traveling with the U.S. Ski Team. Budge would go on to score two podiums and 30 top 10 results on the World Cup. Though she was on two Olympic teams (’68, ’72), a freak race-day on-hill accident prevented her from competing in 1968.

With Beattie setting the team’s tone, Chuck Ferries coached the women’s team, and Eaton the men’s team. US slalom racer and two time Olympian Rick Chaffee (’68,’72) enjoyed one of his best seasons with Eaton. “We worked hard but he made it fun,” recalls Chaffee. He also bolstered the shy Chaffee’s confidence: “He’d say ‘Stand up straight and carry yourself as the athlete you are.’ He was a gift to me.”

Off the hill, Beattie nicknamed Eaton “the Phantom” for his tendency to slip away unnoticed. ”When it was time to go, I just left,” says Eaton, whose coaching had a similar straightforward simplicity, heavy on action and light on talk. “There is lots of wasted time talking. We spend way too much time on technique.” He recalls watching the Americans and Austrians skiing an icy mogul field at a training camp. The Austrians danced down it while the Americans made perfect, controlled technical turns. Head Austrian coach Franz Hoppichler told him: “You have better technicians but I have better snow athletes than you.” Eaton encouraged his athletes to freeski, and to find fun while going fast.

In 1969, Beattie and Eaton were ousted from the national team in a regime change. Beattie would go on to organize and run the World Pro Tour. Eaton transitioned into working for K2, both in R&D testing and developing skis, and in building their race program.

In addition to assembling talent for the Pro Tour’s Team K2, led by Spider Sabich, he prepared skis for downhiller Mike Lafferty on the World Cup Tour. He also brought on new young skiers, including Phil and Steve Mahre. K2, which had started out building fiberglass cages for animals, was now hiring engineers and production staff and converting their Quonset hut on Vashon Island into a full-blown factory to keep up with growing market demand.

At the 1972 Olympics, Beattie was commentating for ABC, Eaton was preparing skis for Lafferty and Budge was competing in her second and final Olympics. Budge retired from ski racing after Sapporo. The couple married in October of that year, in Jackson Hole, and Team Eaton was launched.

The Work Of Making It Work

When it was time to start a family, the Eatons moved to Middlebury and together with Charlie Brush coached the Middlebury ski team from 1975-1978. The couple soon realized it was time to start figuring out how to make money at the sport, and it wasn’t through coaching.

In addition to ongoing ski testing and product development with K2, Gordi and Karen started repping Serac skiwear. “I knew a lot of people in the rep business,” explains Gordi. “The people were a lot like ski racers—they liked risks and fun times.”

In the mid-Eighties they took on Spyder as reps, just as the Boulder, Colorado, based company was expanding from mail order and needed to break into the New England market. “They were the perfect pair to get it done,” says Jeff Temple who ran Spyder with founder Dave Jacobs. Karen’s expertise in both racing and soft goods also helped Spyder develop its women’s lines. “They were a 1-2 punch. I saw several times where Gordi and Karen would actually write the order for the dealer. That is trust!”

In the midst of this run, in 1986, they also started a restaurant. “When you’re in the ski business you have to be doing a lot of things to make money,” Gordi explains. Partnering with Gordi’s childhood friend Bob Copenhaver and his wife Muffy, they opened Gordi’s Fish and Steak House in Lincoln, New Hampshire. The 5,000 square foot restaurant at the base of the scenic Kancamangus Highway is in the heart of the White Mountains summer and winter recreation region. The family spent each summer working long hours at the restaurant, then driving 40 miles home to their camp on Parker Lake. When Spyder sold, in 2004, Gordi and Karen thought they had retired from sales, but then took on Sun Ice for another few years.

The K2 Family

Throughout, K2 was a constant in their lives. Gordi’s ski testing required travel throughout the year, from late March in Europe, to Mt. Hood through the summer, to the southern hemisphere and back to the glaciers in the fall. “I skied 12 months a year for six or eight years in a row,” says Gordi, who admits this dream gig required ample support. “I had a very talented wife who kept everything together at home.”

Time spent as a sales rep brought the Eatons income and also keen industry insight. Jim Vandergrift, who had idolized Gordi as a competitor, went on to ski for Middlebury, then became K2’s lead engineer. He explains that Gordi’s perspective of the industry was invaluable. “Gordi’s biggest contribution was in the development side, feeding us info on what skis should do and what was happening in the retail environment so we could combine those variables,” Vandergrift says.

Vandergrift, who spent more than 40 years working with Eaton on product design, explains, “He’s got continuity of being involved from the very beginning to 2017.” Among the tight group of engineers and regular testers, including Tim Petrick, George Tormey and Hannes Rupft, “The Phantom” continued his reputation by always managing to make a few laps before the rest of the crew arrived. He had an uncommon ability to articulate how a ski performed and an unwavering allegiance to the consumer. This provided a critical, sober balance to the rock-star allure of building bigger, wider skis for big mountain skiers. “Every time I went for a ski test I’d always think, ‘Who are these for?’” says Eaton. “In my mind, I would be that person. I’m not making a ski for me.”

Occasionally, a ski would work for everybody. The K2 Four, the first of the factory’s deep-sidecut designs, was that ski. Eaton recalls first testing the Four: “It was the first I ever had been able to put a ski on edge at the top of the turn, continue to feel the edge through the middle of the turn, on to the completion of the turn.” It did this all without sliding, turn after turn, and at high speeds. “I was in my mid 50’s and I had spent the previous 45 years trying to make that kind of turn.” Based on tester feedback, K2 hastily put the Four in its upcoming line and Tormey, who Eaton calls “the best ski technician of his time,” convinced young unconventional K2 athlete Bode Miller to try the ski. Miller rode the Four to Junior National victory, then to the national team and forever changed race—and therefore consumer—ski design.

Staying In The Game

While business kept the Eatons in touch with consumers, Gordi stayed on the cutting edge of competition as well. “His knowledge of the ski world is encyclopedic,” says former U.S. Ski Team racer Mark Smith, who went on to coach Middlebury and the U.S. Ski Team. Smith has the highest regard for the couple. In long chats on skiing, and racing, “Gordi gave me great historical perspective,” says Smith. “He’s a real players’ coach, able to understand it from the athlete’s perspective. In a sport with gigantic egos he’s the polar opposite.”

Gordi’s talent for quietly cajoling people toward improvement is extraordinarily effective on the hill coaching, in debrief sessions, managing employees and accounts, and also in effecting meaningful change. “He’s a really humble guy but he’s not a pacifist,” Charlie Brush says. “Criticism is hard to give. He always found the way to give it in an encouraging way.”

Brush recalls how Gordi used this influence to help upgrade safety standards at race venues across the country to better accommodate the speeds and forces generated by modern equipment. When Brush’s daughter, Middlebury skier Kelly Brush, had a tragic ski accident in 2006 that left her paralyzed after hitting an unprotected lift tower, Gordi’s efforts gained urgency. He leveraged his relationships throughout the ski world to encourage compliance with new national standards. The Kelly Brush Foundation now provides grants to help purchase safety equipment and make venue improvements at clubs across the country.

When son Chris and his family left Middlebury and moved to Hood River, Gordi and Karen followed. Grandparent duty is especially busy now, but Gordi typically still manages to head to the slopes several times a week, on sunny days.

When asked what he skis on, Gordi answers in true ski tester language, with no mention of brand or model. “It’s 84 underfoot, and I also have something 70-73 underfoot. It took me 60 years to carve a turn, and I like to move my skis.” 

Gordi Eaton is a member of the Vermont Alpine Racing Association and Middlebury Athletics Halls of Fame. Karen is a member of Intermountain Skiing and Jackson Hole Ski Club Halls of Fame.

See Lives.

From her home base in Monaco, the Swedish superstar is a TV commentator, advocate for World Cup racer safety, entrepreneur, and homeschooling mom.

When you’re a world champion, an Olympic champion, a World Cup overall champion and a successful TV commentator, you’re not the average mom. But last March, Swedish alpine ski-racing legend Pernilla Wiberg found herself at home in Monaco, doing what many of the world’s moms were doing: homeschooling her kids and busting outdoors for exercise.

Photo top of page: Wiberg in the the final slalom race of the season on March 16, 1997 in Vail. 

“It’s a rollercoaster,” says the 50-year-old Wiberg of parenting, pandemic or not. “It’s not easy and there is not [only] one way to succeed.”

Wiberg and her husband Bødvar Bjerke, a former Norwegian national alpine team coach, share parenting duties for their son and daughter, ages 17 and 13. Most winters, Bjerke covers for Wiberg when she travels extensively for her TV work, from late October through March. Last spring, while the family hunkered into quarantine in Monaco, back in Sweden Wiberg’s brother, sister and mother carried on their lives with no restrictions.

“Nobody can say right now if the approach that Sweden has taken with COVID-19 will in the end be the right one or not,” says Wiberg of the nation’s less-restrictive “herd immunity” policies. “It will take some years.”

Wiberg’s journeys include regular trips to the Pernilla Wiberg Hotel in Idre Fjall, a small ski resort and former mining village tucked up close to the Norwegian border in the northwest part of Dalarna in Sweden. The ski-in, ski-out hotel was built in 2003, shortly after Wiberg retired from racing. “It was the perfect project to jump into,” says Wiberg. She drew on lessons learned as a world-class athlete, from navigating sponsors and negotiating contracts to “doing mistakes,” she says. Today, Wiberg is engaged in all aspects of the hotel, from designing skier-friendly features—including small drying cupboards and lots of hooks for gear in every room—to overseeing marketing and consulting on menus. Her fierce dedication to skiing has shifted from winning races to sharing her love for the sport.

THE EARLY DAYS

Sweden’s winningest female ski racer did not grow up in ski country, but rather 200 miles south, in Norrköping. As the middle of three athletic kids of school-teacher parents, Pernilla participated in a variety of activities, including basketball, running, gymnastics, dance and music. She built her strength and her will by chasing her older sister, Annika. The family learned to ski at the local hill, 400-meter-long Yxbacken, and on school holidays the family made the five-hour car trek to the mountains.

She started racing at age 11 and found quick success on the slopes. In her first international event, at age 14, she won the Tropheo Topolino slalom. At age 16, she joined her sister at Malung—the ski academy that 2018 Olympic gold medalist Frida Hansdotter later attended—and continued her rise through the ranks, competing in the 1988 World Junior Championships.

Athletic kids growing up in Sweden in the 1980s had a god for each season, and they were named Ingemar Stenmark and Björn Borg. “It was amazing,” says Wiberg, recalling the time her alpine-racing idol, Stenmark, walked down a corridor where she and other athletes were stretching during a training camp. “It looked like he was floating over the ground.”

Wiberg suffered a devastating knee injury while competing in Vermont, just before the 1989 World Junior Championships in Alaska. The U.S. Ski Team athletes and coaches convinced the 18-year-old to stay in the States, and to see orthopedic surgeon Dr. Richard Steadman in South Lake Tahoe. After a five-hour surgery, and rigorous rehab that included delivering mail by bicycle to rebuild her strength, Wiberg became another Steadman success story.

But she pushed herself too hard. It was only after her family forced her to go on vacation at Christmas, and she stopped training for a week, that things started to click. She returned to racing in February 1990, and by March, less than a year after surgery, she was on a World Cup slalom podium.

THE TITLES

The following season Wiberg nabbed her first World Cup win, a slalom in January. The next month, at the 1991 World Championships in Saalbach, Wiberg charged back from a 1.6 second deficit on the first run of the giant slalom to win her first World title. She backed that up with Olympic GS gold the following year in Albertville. Wiberg would add speed events to her repertoire, eventually winning in all five World Cup events, and earning World Championships and Olympic medals in four.

The Swedish ski team was small and close, under the direction of Jalle Svanberg. They often trained with the Americans, and Julie Parisien fondly remembers NorAm trips and later U.S. Ski Team training camps with Wiberg, her teammate Ylva Nowen, and Svanberg.

“They were a great team, and such fun,” says Parisien, who remembers Wiberg’s sheer strength and superstar aura. When breakaway poles came on to the scene, the Swedish women were the first to master the technique, meticulously testing ways to clear the gates most efficiently. After scoring her first Super G win in 1994, and then Olympic gold in combined that year, Wiberg started running downhill. She teamed up with the Americans for off-season training and Picabo Street took Wiberg under her wing. “I was like a sponge,” says Wiberg. “I listened to everyone.”

Svanberg, who spent 11 years as Wiberg’s coach, starting at age 14, fostered this innovative and daring spirit. “From early on, she understood that to be the best, she had to do something nobody else did,” says Svanberg. That included exhaustive equipment testing and tweaking, experimenting with favorite smells to induce a “flow state” (Svanberg: “I’m not sure it worked, but we tried”), and working with a leading neurologist whose studies suggested doing max squats the day before a race.

Wiberg’s ability to come back from seemingly insurmountable challenges—including injuries, time deficits or in-season slumps—was legendary and, in her mind, entirely innate. “You are born with the ability to rise from falling, or not,” she says. Svanberg recalls the time a sports psychologist, after one meeting with the Swedish team, told Wiberg, “You don’t need me.”

Wiberg’s skiing success, bolstered by her dazzling smile and well-spoken, friendly demeanor, translated to popularity in her home country and beyond. After winning her first (of four) World titles, she shelved her university studies in economics and sport became her business education. That same year she released the song and music video Privilege. In 1992, after her first of two Olympic gold medals, she united with other Swedish athletes to try to create a more favorable tax status to preserve their earnings. Ultimately, and at first reluctantly, she followed the path of her sports heros Stenmark and Borg and moved to Monaco in 1995. “In the end it was good,” says Wiberg, who explains that Monaco’s proximity to the Alps made it far more convenient than Sweden for a ski racer.

As with many successful athletes, Wiberg sought greater independence, and specifically wanted Bjerke to travel with her for support. When Swedish team members opposed that, she went her own way, spending one year year training with the Norwegian team, and another with Svanberg as her private coach. That year, 1996, Wiberg won world titles in slalom and combined, and the following year she won the World Cup overall title. Despite their success together, she and Svanberg agreed the private team dynamic wasn’t healthy. Ultimately, Wiberg returned to the Swedish team. She and Nowen, with whom she had the original conflict, remain close friends today.

AFTER RACING

By the time Wiberg retired from racing, after the 2002 Olympics, she had racked up three Olympic medals (two gold), six World Championship medals (four gold), one World Cup overall title, an individual slalom World Cup title and 24 World Cup victories across all five disciplines. In 2019 Wiberg was given the Swedish Sports Academy’s Honorary Award, which goes to “the sportsperson who, through their ongoing efforts, brought admiration and respect and enriched Swedish sport.”

Wiberg remains a regular on the World Cup, but now as a commentator for Swedish TV, traveling to the studio in Stockholm on weekends, and sometimes to the ski venues. Olympic medalist and longtime commentator Christin Cooper-Taché appreciates Wiberg’s talents on the hill and in the booth. At Sochi the two would exchange notes daily during the course inspection at dawn. “She is very smart, and very informed and objective about ski racing,” says Cooper. Wiberg enjoys the challenge and the connection. “[Racing] had been my life for so many years, and now I can give back to my sport by explaining racing to viewers.”

Wiberg gives back in other ways, too. While still competing, she was elected by her peers as chairperson for the FIS athletes commission from 1996–2000, and then to the IOC athletes commission from 2002–2010. Since then her involvement has been dizzying, including her work for the past ten years with the FIS Alpine Equipment Working Group. This international group of World Cup athletes and coaches has helped to identify and develop ways to reduce injuries by looking at things like equipment design, cut-resistant fabrics, and factors like physical training, balance, physiology and technique. Wiberg notes how few injuries well-balanced skiers like Mikaela Shiffrin and Marcel Hirscher have had, and believes that plays a key role in injury prevention. She also advocates a backed-off schedule to allow athletes longer recovery times.

Along with her work for the FIS and IOC, Wiberg is a “Champion of Peace” for Peace and Sport, an international NGO, and a board member of both the World Olympian Association and Svenska Olympier. The former is dedicated to inspiring the 100,000-plus Olympians around the globe to help society and fellow Olympians, and the latter is an organization of all living Olympians in Sweden. In addition to her many volunteer roles, she serves on a professional board through her work with MIPS (multi-directional impact protection system) helmet technology.

Despite her own mental strength in competition, Wiberg understands the struggle for many athletes, and acknowledges the challenges of success. “When you have a medal, everyone sees you as a star,” she says. “They expect you to be a superhero and if you are not, the fall is so long. If you feel fragile, you don’t want to tell anyone. We have to say it’s okay to not feel okay.”

Wiberg’s own children enjoy recreational skiing and are active in soccer and gymnastics. After two months at her summer home in Sweden, the family is back in Monaco. Her TV duties will be in the Stockholm studio until the new year, when she hopes they shift to being on site at World Cup venues. What’s next on her rollercoaster? “People expect you to have goals in normal life, but you don’t,” she says. “I still don’t have a career goal, but jobs come to me for different reasons.”

Whatever comes along, Wiberg will attack it in her usual style, with guts and resolve. “All top athletes like to do things 100 percent!”  

reuters / alamy stock photo

reuters / alamy stock photo

 From her home base in Monaco, the Swedish superstar is a TV commentator, advocate for World Cup racer safety, entrepreneur, and homeschooling mom.

When you’re a world champion, an Olympic champion, a World Cup overall champion and a successful TV commentator, you’re not the average mom. But last March, Swedish alpine ski-racing legend Pernilla Wiberg found herself at home in Monaco, doing what many of the world’s moms were doing: homeschooling her kids and busting outdoors for exercise.

Photo top of page: Wiberg in the the final slalom race of the season on March 16, 1997 in Vail. 

“It’s a rollercoaster,” says the 50-year-old Wiberg of parenting, pandemic or not. “It’s not easy and there is not [only] one way to succeed.”

Wiberg and her husband Bødvar Bjerke, a former Norwegian national alpine team coach, share parenting duties for their son and daughter, ages 17 and 13. Most winters, Bjerke covers for Wiberg when she travels extensively for her TV work, from late October through March. Last spring, while the family hunkered into quarantine in Monaco, back in Sweden Wiberg’s brother, sister and mother carried on their lives with no restrictions.

“Nobody can say right now if the approach that Sweden has taken with COVID-19 will in the end be the right one or not,” says Wiberg of the nation’s less-restrictive “herd immunity” policies. “It will take some years.”

Wiberg’s journeys include regular trips to the Pernilla Wiberg Hotel in Idre Fjall, a small ski resort and former mining village tucked up close to the Norwegian border in the northwest part of Dalarna in Sweden. The ski-in, ski-out hotel was built in 2003, shortly after Wiberg retired from racing. “It was the perfect project to jump into,” says Wiberg. She drew on lessons learned as a world-class athlete, from navigating sponsors and negotiating contracts to “doing mistakes,” she says. Today, Wiberg is engaged in all aspects of the hotel, from designing skier-friendly features—including small drying cupboards and lots of hooks for gear in every room—to overseeing marketing and consulting on menus. Her fierce dedication to skiing has shifted from winning races to sharing her love for the sport.

THE EARLY DAYS

Sweden’s winningest female ski racer did not grow up in ski country, but rather 200 miles south, in Norrköping. As the middle of three athletic kids of school-teacher parents, Pernilla participated in a variety of activities, including basketball, running, gymnastics, dance and music. She built her strength and her will by chasing her older sister, Annika. The family learned to ski at the local hill, 400-meter-long Yxbacken, and on school holidays the family made the five-hour car trek to the mountains.

She started racing at age 11 and found quick success on the slopes. In her first international event, at age 14, she won the Tropheo Topolino slalom. At age 16, she joined her sister at Malung—the ski academy that 2018 Olympic gold medalist Frida Hansdotter later attended—and continued her rise through the ranks, competing in the 1988 World Junior Championships.

Athletic kids growing up in Sweden in the 1980s had a god for each season, and they were named Ingemar Stenmark and Björn Borg. “It was amazing,” says Wiberg, recalling the time her alpine-racing idol, Stenmark, walked down a corridor where she and other athletes were stretching during a training camp. “It looked like he was floating over the ground.”

Wiberg suffered a devastating knee injury while competing in Vermont, just before the 1989 World Junior Championships in Alaska. The U.S. Ski Team athletes and coaches convinced the 18-year-old to stay in the States, and to see orthopedic surgeon Dr. Richard Steadman in South Lake Tahoe. After a five-hour surgery, and rigorous rehab that included delivering mail by bicycle to rebuild her strength, Wiberg became another Steadman success story.

But she pushed herself too hard. It was only after her family forced her to go on vacation at Christmas, and she stopped training for a week, that things started to click. She returned to racing in February 1990, and by March, less than a year after surgery, she was on a World Cup slalom podium.

THE TITLES

The following season Wiberg nabbed her first World Cup win, a slalom in January. The next month, at the 1991 World Championships in Saalbach, Wiberg charged back from a 1.6 second deficit on the first run of the giant slalom to win her first World title. She backed that up with Olympic GS gold the following year in Albertville. Wiberg would add speed events to her repertoire, eventually winning in all five World Cup events, and earning World Championships and Olympic medals in four.

The Swedish ski team was small and close, under the direction of Jalle Svanberg. They often trained with the Americans, and Julie Parisien fondly remembers NorAm trips and later U.S. Ski Team training camps with Wiberg, her teammate Ylva Nowen, and Svanberg.

“They were a great team, and such fun,” says Parisien, who remembers Wiberg’s sheer strength and superstar aura. When breakaway poles came on to the scene, the Swedish women were the first to master the technique, meticulously testing ways to clear the gates most efficiently. After scoring her first Super G win in 1994, and then Olympic gold in combined that year, Wiberg started running downhill. She teamed up with the Americans for off-season training and Picabo Street took Wiberg under her wing. “I was like a sponge,” says Wiberg. “I listened to everyone.”

Svanberg, who spent 11 years as Wiberg’s coach, starting at age 14, fostered this innovative and daring spirit. “From early on, she understood that to be the best, she had to do something nobody else did,” says Svanberg. That included exhaustive equipment testing and tweaking, experimenting with favorite smells to induce a “flow state” (Svanberg: “I’m not sure it worked, but we tried”), and working with a leading neurologist whose studies suggested doing max squats the day before a race.

Wiberg’s ability to come back from seemingly insurmountable challenges—including injuries, time deficits or in-season slumps—was legendary and, in her mind, entirely innate. “You are born with the ability to rise from falling, or not,” she says. Svanberg recalls the time a sports psychologist, after one meeting with the Swedish team, told Wiberg, “You don’t need me.”

Wiberg’s skiing success, bolstered by her dazzling smile and well-spoken, friendly demeanor, translated to popularity in her home country and beyond. After winning her first (of four) World titles, she shelved her university studies in economics and sport became her business education. That same year she released the song and music video Privilege. In 1992, after her first of two Olympic gold medals, she united with other Swedish athletes to try to create a more favorable tax status to preserve their earnings. Ultimately, and at first reluctantly, she followed the path of her sports heros Stenmark and Borg and moved to Monaco in 1995. “In the end it was good,” says Wiberg, who explains that Monaco’s proximity to the Alps made it far more convenient than Sweden for a ski racer.

As with many successful athletes, Wiberg sought greater independence, and specifically wanted Bjerke to travel with her for support. When Swedish team members opposed that, she went her own way, spending one year year training with the Norwegian team, and another with Svanberg as her private coach. That year, 1996, Wiberg won world titles in slalom and combined, and the following year she won the World Cup overall title. Despite their success together, she and Svanberg agreed the private team dynamic wasn’t healthy. Ultimately, Wiberg returned to the Swedish team. She and Nowen, with whom she had the original conflict, remain close friends today.

AFTER RACING

By the time Wiberg retired from racing, after the 2002 Olympics, she had racked up three Olympic medals (two gold), six World Championship medals (four gold), one World Cup overall title, an individual slalom World Cup title and 24 World Cup victories across all five disciplines. In 2019 Wiberg was given the Swedish Sports Academy’s Honorary Award, which goes to “the sportsperson who, through their ongoing efforts, brought admiration and respect and enriched Swedish sport.”

Wiberg remains a regular on the World Cup, but now as a commentator for Swedish TV, traveling to the studio in Stockholm on weekends, and sometimes to the ski venues. Olympic medalist and longtime commentator Christin Cooper-Taché appreciates Wiberg’s talents on the hill and in the booth. At Sochi the two would exchange notes daily during the course inspection at dawn. “She is very smart, and very informed and objective about ski racing,” says Cooper. Wiberg enjoys the challenge and the connection. “[Racing] had been my life for so many years, and now I can give back to my sport by explaining racing to viewers.”

Wiberg gives back in other ways, too. While still competing, she was elected by her peers as chairperson for the FIS athletes commission from 1996–2000, and then to the IOC athletes commission from 2002–2010. Since then her involvement has been dizzying, including her work for the past ten years with the FIS Alpine Equipment Working Group. This international group of World Cup athletes and coaches has helped to identify and develop ways to reduce injuries by looking at things like equipment design, cut-resistant fabrics, and factors like physical training, balance, physiology and technique. Wiberg notes how few injuries well-balanced skiers like Mikaela Shiffrin and Marcel Hirscher have had, and believes that plays a key role in injury prevention. She also advocates a backed-off schedule to allow athletes longer recovery times.

Along with her work for the FIS and IOC, Wiberg is a “Champion of Peace” for Peace and Sport, an international NGO, and a board member of both the World Olympian Association and Svenska Olympier. The former is dedicated to inspiring the 100,000-plus Olympians around the globe to help society and fellow Olympians, and the latter is an organization of all living Olympians in Sweden. In addition to her many volunteer roles, she serves on a professional board through her work with MIPS (multi-directional impact protection system) helmet technology.

Despite her own mental strength in competition, Wiberg understands the struggle for many athletes, and acknowledges the challenges of success. “When you have a medal, everyone sees you as a star,” she says. “They expect you to be a superhero and if you are not, the fall is so long. If you feel fragile, you don’t want to tell anyone. We have to say it’s okay to not feel okay.”

Wiberg’s own children enjoy recreational skiing and are active in soccer and gymnastics. After two months at her summer home in Sweden, the family is back in Monaco. Her TV duties will be in the Stockholm studio until the new year, when she hopes they shift to being on site at World Cup venues. What’s next on her rollercoaster? “People expect you to have goals in normal life, but you don’t,” she says. “I still don’t have a career goal, but jobs come to me for different reasons.”

Whatever comes along, Wiberg will attack it in her usual style, with guts and resolve. “All top athletes like to do things 100 percent!”  

reuters / alamy stock photo

reuters / alamy stock photo

From her home base in Monaco, Pernilla Wiberg, Sweden’s all-time top female alpine racer, is a TV commentator, advocate for World Cup racer safety, entrepreneur, and homeschooling mom.

When you’re a world champion, an Olympic champion, a World Cup overall champion and a successful TV commentator, you’re not the average mom. But last March, Swedish alpine ski-racing legend Pernilla Wiberg found herself at home in Monaco, doing what many of the world’s moms were doing: homeschooling her kids and busting outdoors for exercise.
     “It’s a rollercoaster,” says the 50-year-old Wiberg of parenting, pandemic or not. “It’s not easy and there is not [only] one way to succeed.” 

Wiberg and her husband Bødvar Bjerke, a former Norwegian national alpine team coach, share parenting duties for their son and daughter, ages 17 and 13. Most winters, Bjerke covers for Wiberg when she travels extensively for her TV work, from late October through March. Last spring, while the family hunkered into quarantine in Monaco, back in Sweden Wiberg’s brother, sister and mother carried on their lives with no restrictions. 

“Nobody can say right now if the approach that Sweden has taken with COVID-19 will in the end be the right one or not,” says Wiberg of the nation’s less-restrictive “herd immunity” policies. “It will take some years.”

Wiberg’s journeys include regular trips to the Pernilla Wiberg Hotel in Idre Fjall, a small ski resort and former mining village tucked up close to the Norwegian border in the northwest part of Dalarna in Sweden. The ski-in, ski-out hotel was built in 2003, shortly after Wiberg retired from racing.  “It was the perfect project to jump into,” says Wiberg. She drew on lessons learned as a world-class athlete, from navigating sponsors and negotiating contracts to “doing mistakes,” she says. Today, Wiberg is engaged in all aspects of the hotel, from designing skier-friendly features—including small drying cupboards and lots of hooks for gear in every room—to overseeing marketing and consulting on menus. Her fierce dedication to skiing has shifted from winning races to sharing her love for the sport...

From Olympic racing to elite coaching, this once-and-future family has had a powerful impact on the sport.

By Peter Oliver

The Caldwells are America’s first family of cross-country skiers. As elite athletes, coaches, ski technicians, organizational founders, retailers and advisors, the family and the sport have formed a multi-generational bond that goes back 70 years. In U.S. skiing, only the Cochrans come close. 

On a breezy June day in Peru, Vermont, three generations of Caldwells—grandfather John, son Sverre, granddaughter Sophie and her husband, Simi Hamilton—gathered on the porch of Sverre’s home, with its sweeping view south to Stratton Mountain. They pieced together a family history that begins with John’s journey from the Putney School to Dartmouth College to the 1952 Olympics, stretches through Sverre’s seminal coaching gig at Stratton Mountain School, and strides into the present with Sophie and Simi’s leadership on the U.S. World Cup team. 

The family legacy has humble roots in late-1940s Vermont. Although a gifted downhill skier, John was a cross-country neophyte as a high-school athlete at Putney. In his first nordic race, he borrowed his sister’s clunky alpine skis (because they were smaller and lighter than his) and “basically ran around the course on skis,” he recalls. He finished in the top 15. Yet by the time John reached Dartmouth, his skills—and equipment—had improved sufficiently to enable him to compete as a four-event skier, in cross-country, jumping, slalom and downhill. He was named to the 1952 Olympic nordic combined team...