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Magazine Summary
Official Publication of the International Skiing History Association and the U.S. Ski and Snowboard Hall of Fame, Canadian Ski Museum, Alf Engen Ski Museum
On the Cover
On the Cover
This iconic Swiss travel poster was created in 1937 by graphic designer Walter Herdeg. In this issue of Skiing History, historian Karin Rase examines the role of poster art in selling vacations in the Alps during the early 20th century; see page 14. Copyright: Marcel Herdeg, Zurich, Switzerland / photo courtesy of the Museum für Gestaltung Zürich poster collection