Ski Business: Better Than Wool

By Seth Masia

In the early ’80s, skiers finally learned to stay dry and warm.

Photo above: In the 1980s, Patagonia's fleece top helped launch the technical skiwear category.

Those of us who began skiing before 1980 remember bundling up in layers of nylon, wool and down. In dry weather we were warm. In wet weather we shivered and headed for the lodge, then waited overnight for the soggy insulation to dry out. Around 1970 a lot of ski parkas were made with synthetic fiberfills, which dried more quickly—but they still soaked up cold rain and wet snow, driving us indoors...

Want to read more? You’ve got options!

1. 1. TRY A 1-YR INTRODUCTORY MEMBERSHIP IN ISHA! For ONLY $12 you’ll receive six issues of Skiing History, starting with the current issue. Click below to get started!

2. A Special Introductory OFFER: Sign up for our FREE 6-month digital membership.  You can explore current and past issues of Skiing History magazine FREE for 6 months! CHECK IT OUT!   

3. Or request a free print copy of the magazine mailed to your home. Sign up for your one-time free trial issue of Skiing History here:

(Due to the high cost of postage, this offer is limited to North American residents only.)